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@article{761895, author = {Ripka, Vojtšch}, article_location = {Brno}, article_number = {4}, keywords = {ideal type; political marketing; methodology; political party; adequacy; political party behaviour model; overstretching}, language = {eng}, issn = {1211-3247}, journal = {Politologický časopis}, title = {Ideal Types in Political Marketing}, volume = {2006}, year = {2006} }
TY - JOUR ID - 761895 AU - Ripka, Vojtšch PY - 2006 TI - Ideal Types in Political Marketing JF - Politologický časopis VL - 2006 IS - 4 SP - 439-447 EP - 439-447 PB - Mezinárodní politologický ústav Masaryko SN - 12113247 KW - ideal type KW - political marketing KW - methodology KW - political party KW - adequacy KW - political party behaviour model KW - overstretching N2 - The collection of essays Political Marketing - A Comparative Perspective, edited by Jennifer Lees-Marshment and Darren Lilleker, captures a considerable part of the evolution of ideal types of behavior regarding political parties. This review researches the developmental process by means of criteria set out by Max Weber for ideal types in social science. The later refinements of the criteria by the phenomenologist Alfred Schutz and sociologist Roger Carroll are also used. Sartori's methodological debate is deployed as a frame from the perspective of the applicability of the comparative model. Neither Sartori's rules for stretching, nor Schutz's consistency, compatibility and adequacy are satisfactorily fulfilled. The setting of the model also casts doubts on the rigour of political marketing as a discipline. ER -
RIPKA, Vojtšch. Ideal Types in Political Marketing. \textit{Politologický časopis}. Brno: Mezinárodní politologický ústav Masaryko, 2006, roč.~2006, č.~4, s.~439-447. ISSN~1211-3247.
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