OKAZAKI, Shintaro, Javier ALONSO, Radoslav ŠKAPA a Ildefonso GRANDE. Modeling consumer behavior in mobile commerce from the perspective of wireless Internet adoption: A comparative analysis of Japan, Spain, and the Czech Republic. The Murata Science Foundation Research Report. Tokyo: Murata Science Foundation, 2007, roč. 21, č. 2007, s. 113-115. ISSN 0919-3383. |
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@article{764200, author = {Okazaki, Shintaro and Alonso, Javier and Škapa, Radoslav and Grande, Ildefonso}, article_location = {Tokyo}, article_number = {2007}, keywords = {mobile commerce; mobile gaming; comparative analysis}, language = {jap}, issn = {0919-3383}, journal = {The Murata Science Foundation Research Report}, title = {Modeling consumer behavior in mobile commerce from the perspective of wireless Internet adoption: A comparative analysis of Japan, Spain, and the Czech Republic}, url = {http://www.murata.co.jp/zaidan/annual/pdf/k01/2007/a51204.pdf}, volume = {21}, year = {2007} }
TY - JOUR ID - 764200 AU - Okazaki, Shintaro - Alonso, Javier - Škapa, Radoslav - Grande, Ildefonso PY - 2007 TI - Modeling consumer behavior in mobile commerce from the perspective of wireless Internet adoption: A comparative analysis of Japan, Spain, and the Czech Republic JF - The Murata Science Foundation Research Report VL - 21 IS - 2007 SP - 113-115 EP - 113-115 PB - Murata Science Foundation SN - 09193383 KW - mobile commerce KW - mobile gaming KW - comparative analysis UR - http://www.murata.co.jp/zaidan/annual/pdf/k01/2007/a51204.pdf N2 - We examine the factors influencing global youth's mobile Internet adoption. We extend the technology acceptance model (TAM), incorporation visuals appeal, escapism, perceived novelty, and economic value, and replacing usefulness by efficiency. We validate the model cross-culturally, seeking implicit evidence of "global youht culture" in mobile gaming adoption. ER -
OKAZAKI, Shintaro, Javier ALONSO, Radoslav ŠKAPA a Ildefonso GRANDE. Modeling consumer behavior in mobile commerce from the perspective of wireless Internet adoption: A comparative analysis of Japan, Spain, and the Czech Republic. \textit{The Murata Science Foundation Research Report}. Tokyo: Murata Science Foundation, 2007, roč.~21, č.~2007, s.~113-115. ISSN~0919-3383.
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