Social marketing : influencing behaviors for good
KOTLER, Philip and Nancy LEE. Social marketing : influencing behaviors for good. 3rd ed. Los Angeles: Sage publication, 2008, xii, 444. ISBN 9781412956475. |
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Basic information | |
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Original name | Social marketing : influencing behaviors for good |
Authors | KOTLER, Philip and Nancy LEE. |
Edition | 3rd ed. Los Angeles, xii, 444, 2008. |
Publisher | Sage publication |
Other information | |
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ISBN | 9781412956475 |
Changed by | The record has been imported from the library system. Changed: 27/3/2023 04:48. |
PrintDisplayed: 14/8/2024 09:08