KOTLER, Philip and Nancy LEE. Social marketing : influencing behaviors for good. 3rd ed. Los Angeles: Sage publication, 2008, xii, 444. ISBN 9781412956475.
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Basic information
Original name Social marketing : influencing behaviors for good
Authors KOTLER, Philip and Nancy LEE.
Edition 3rd ed. Los Angeles, xii, 444, 2008.
Publisher Sage publication
Other information
ISBN 9781412956475
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