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@inproceedings{765325, author = {Urbanová, Ludmila}, address = {Brno}, booktitle = {Discourse and Interaction 2}, edition = {první}, keywords = {advertising; spoken language; written language; spokenness; writtenness; dialogic structure}, language = {eng}, location = {Brno}, isbn = {80-210-4203-6}, pages = {173-180}, publisher = {Masarykova Univerzita}, title = {Interaction of Spoken and Written Language in Newspaper Advertising}, year = {2006} }
TY - JOUR ID - 765325 AU - Urbanová, Ludmila PY - 2006 TI - Interaction of Spoken and Written Language in Newspaper Advertising PB - Masarykova Univerzita CY - Brno SN - 8021042036 KW - advertising KW - spoken language KW - written language KW - spokenness KW - writtenness KW - dialogic structure N2 - The study deals with the proportion of spoken and written language in printed newspaper advertising in English drawing the conclusion that in this genre of media language elements of spoken language prevail. ER -
URBANOVÁ, Ludmila. Interaction of Spoken and Written Language in Newspaper Advertising. In \textit{Discourse and Interaction 2}. první. Brno: Masarykova Univerzita, 2006, s.~173-180. ISBN~80-210-4203-6.
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