The media handbook : a complete guide to advertising media selection, planning, research, and buying
KATZ, Helen E. The media handbook : a complete guide to advertising media selection, planning, research, and buying. 3rd ed. Mahwah, N.J.: L. Erlbaum Associates, 2007, xvii, 189. ISBN 9780805857184. |
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Original name | The media handbook : a complete guide to advertising media selection, planning, research, and buying |
Authors | KATZ, Helen E. |
Edition | 3rd ed. Mahwah, N.J. xvii, 189, 2007. |
Publisher | L. Erlbaum Associates |
Other information | |
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WWW | URL |
ISBN | 9780805857184 |
Changed by | The record has been imported from the library system. Changed: 17/4/2023 04:46. |
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