KATZ, Helen E. The media handbook : a complete guide to advertising media selection, planning, research, and buying. 3rd ed. Mahwah, N.J.: L. Erlbaum Associates, 2007, xvii, 189. ISBN 9780805857184.
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Basic information
Original name The media handbook : a complete guide to advertising media selection, planning, research, and buying
Authors KATZ, Helen E.
Edition 3rd ed. Mahwah, N.J. xvii, 189, 2007.
Publisher L. Erlbaum Associates
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WWW URL
ISBN 9780805857184
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