ONDREJOVÁ, Dana. Tzv. product placement: evropské výzvy pro českého zákonodárce (Product placement: European Appeals for Czech Regulation). Právní rozhledy. Praha: C. H. Beck, 2009, vol. 2009, číslo 2, 5 pp. ISSN 1210-6410.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name Tzv. product placement: evropské výzvy pro českého zákonodárce
Name (in English) Product placement: European Appeals for Czech Regulation
Authors ONDREJOVÁ, Dana (203 Czech Republic, guarantor).
Edition Právní rozhledy, Praha, C. H. Beck, 2009, 1210-6410.
Other information
Original language Czech
Type of outcome Article in a journal
Field of Study 50500 5.5 Law
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
RIV identification code RIV/00216224:14220/09:00034069
Organization unit Faculty of Law
Keywords in English product placement; advertising; regulation;
Tags Advertising, product placement, regulation
Tags Reviewed
Changed by Changed by: doc. JUDr. Dana Ondrejová, Ph.D., učo 42395. Changed: 29/3/2010 17:33.
Abstract
Příspěvek pojednává o regulaci tzv. skryté reklamy v českém a evropském právu a o tom, jak by český zákonodárce mohl být inspirován evropskou úpravou.
Abstract (in English)
This contribution deals with the actual regulation of product placement in European Law and Czech Law and how can the Czech Law be inspirated by the European regulation.
PrintDisplayed: 19/5/2024 21:24