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@inproceedings{794314,
author = {Klapalová, Alena},
address = {Vídeň, Rakousko},
booktitle = {Business and marketing strategies for Central and Eastern Europe},
edition = {první},
keywords = {relationship marketing and management; micro and small enterprises},
language = {eng},
location = {Vídeň, Rakousko},
isbn = {978-3-9502045-7-5},
pages = {155-168},
publisher = {Wirtschaftsuniverstaet Wien},
title = {Relationship marketing and management of micro and small enterprises in the Czech Republic},
year = {2008}
}
TY - JOUR
ID - 794314
AU - Klapalová, Alena
PY - 2008
TI - Relationship marketing and management of micro and small enterprises in the Czech Republic
PB - Wirtschaftsuniverstaet Wien
CY - Vídeň, Rakousko
SN - 9783950204575
KW - relationship marketing and management
KW - micro and small enterprises
N2 - The paper presents some results from the exploratory survey with the aim to get the answers to the following research question. How far are Czech micro and small companies with the concept of relationship marketing in managing their longlasting relationships? Related survey objectives were formulated as follows a) to identify existing portfolio of long lasting relationships, b) to find out motivation or reasons or potential benefits for or from maintaining the relationships c) to discover the importance and quality of each relationships, d) to identify methods/instruments/tools or activities used for maintaining the relationships and e) to discover the barriers of the relationships.
ER -
KLAPALOVÁ, Alena. Relationship marketing and management of micro and small enterprises in the Czech Republic. In \textit{Business and marketing strategies for Central and Eastern Europe}. první. Vídeň, Rakousko: Wirtschaftsuniverstaet Wien, 2008, s.~155-168, 13 s. ISBN~978-3-9502045-7-5.
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