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@inproceedings{796026, author = {Cajthaml, Martin}, address = {Hamburg}, booktitle = {International Customer Behaviour and Retailing Research}, edition = {1.}, keywords = {value;choice; subjectivelly satisfying}, language = {eng}, location = {Hamburg}, isbn = {978-3-8300-2194-0}, pages = {86-92}, publisher = {Verlag Dr. Kovac}, title = {Principles of Customer Evaluation}, year = {2006} }
TY - JOUR ID - 796026 AU - Cajthaml, Martin PY - 2006 TI - Principles of Customer Evaluation PB - Verlag Dr. Kovac CY - Hamburg SN - 9783830021940 KW - value;choice KW - subjectivelly satisfying N2 - The aim of the paper is to analyse basic paterns of customers motivation. ER -
CAJTHAML, Martin. Principles of Customer Evaluation. In \textit{International Customer Behaviour and Retailing Research}. 1. vyd. Hamburg: Verlag Dr. Kovac, 2006, s.~86-92. ISBN~978-3-8300-2194-0.
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