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@inproceedings{816532,
author = {Tomášková, Eva},
address = {Brno},
booktitle = {Dny práva - 2008 – Days of Law},
keywords = {market orientation; preliminary research; hi-tech},
language = {eng},
location = {Brno},
isbn = {978-80-210-4733-4},
publisher = {Právnická fakulta MU},
title = {MARKET ORIENTATION AT HI-TECH COMPANIES: RESULTS OF PRELIMINARY RESEARCH},
year = {2008}
}
TY - JOUR
ID - 816532
AU - Tomášková, Eva
PY - 2008
TI - MARKET ORIENTATION AT HI-TECH COMPANIES: RESULTS OF PRELIMINARY RESEARCH
PB - Právnická fakulta MU
CY - Brno
SN - 9788021047334
KW - market orientation
KW - preliminary research
KW - hi-tech
N2 - The paper is focused on the analysis and comparison two researches of market orientation. The first research was realized in energetic sector companies in 2005, the preliminary research was realized in hi-tech companies in 2008. Energetic sector and hi-tech sector were chosen towards their importance role in economics in the Czech Republic. It was used the same method for measurement of market orientation at both of researches by Tomášková (2005). Aim of this article is to show similarities and differentiations of results at both of researches. Detailed information about specific of researches in hi-tech companies will be published after finishing the research. The research project is supported by Grant Agency of the Czech Republic (GA 402/07/1493).
ER -
TOMÁŠKOVÁ, Eva. MARKET ORIENTATION AT HI-TECH COMPANIES: RESULTS OF PRELIMINARY RESEARCH. In \textit{Dny práva - 2008 – Days of Law}. Brno: Právnická fakulta MU, 2008, 7 s. ISBN~978-80-210-4733-4.
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