| TOMÁŠKOVÁ, Eva, Vladimír CHALUPSKÝ, Lucie KAŇOVSKÁ and Iveta ŠIMBEROVÁ. Impact of market orientation on business performance. Empirical research of mechanical engineering industry in the Czech Republic. In Marketing landscapes: A pause for thought. Brighton: University of Brighton, 2008, 4 pp. ISBN 978-1-905593-42-2. |
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@inproceedings{816557,
author = {Tomášková, Eva and Chalupský, Vladimír and Kaňovská, Lucie and Šimberová, Iveta},
address = {Brighton},
booktitle = {Marketing landscapes: A pause for thought},
keywords = {Market orientation; market orientation and business performance relationship; Czech Republic; mechanical engineering industry},
language = {eng},
location = {Brighton},
isbn = {978-1-905593-42-2},
publisher = {University of Brighton},
title = {Impact of market orientation on business performance. Empirical research of mechanical engineering industry in the Czech Republic},
year = {2008}
}
TY - JOUR
ID - 816557
AU - Tomášková, Eva - Chalupský, Vladimír - Kaňovská, Lucie - Šimberová, Iveta
PY - 2008
TI - Impact of market orientation on business performance. Empirical research of mechanical engineering industry in the Czech Republic
PB - University of Brighton
CY - Brighton
SN - 9781905593422
KW - Market orientation
KW - market orientation and business performance relationship
KW - Czech Republic
KW - mechanical engineering industry
N2 - Market orientation is in the centre of research of scholars and practitioners for almost two decades. This was the first attempt made in systematical analyses of market orientation in our conditions in general and in engineering industry in particular. The author have used original methodology of market orientation analysis. The research has demonstrated the positive correlation between market orientation and business performance in power engineering industry in the Czech Republic.
ER -
TOMÁŠKOVÁ, Eva, Vladimír CHALUPSKÝ, Lucie KAŇOVSKÁ and Iveta ŠIMBEROVÁ. Impact of market orientation on business performance. Empirical research of mechanical engineering industry in the Czech Republic. In \textit{Marketing landscapes: A pause for thought}. Brighton: University of Brighton, 2008, 4 pp. ISBN~978-1-905593-42-2.
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