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@inproceedings{816608,
author = {Tomášková, Eva},
address = {Targu Jiu},
booktitle = {5th International Scientific Conference ECO-TREND 2008},
keywords = {barriers; market orientation; application},
language = {eng},
location = {Targu Jiu},
isbn = {978-973-144-205-1},
publisher = {Constantin Brancusi University of Targu Jiu},
title = {Barriers of Application Market Orientation Approach at Firms},
year = {2008}
}
TY - JOUR
ID - 816608
AU - Tomášková, Eva
PY - 2008
TI - Barriers of Application Market Orientation Approach at Firms
PB - Constantin Brancusi University of Targu Jiu
CY - Targu Jiu
SN - 9789731442051
KW - barriers
KW - market orientation
KW - application
N2 - The aim of this paper is to find the gaps of application market orientation. The first part of this paper analyses the factors influence market orientation. The factors are from the external and internal environment and also from business branches of companies. The second part of the paper includes importan knowledge from the second research and one pre-research realized in the Czech Republic. These knowledge show new barriers of using market orientation at firms. We plan to verify these barriers in our recent research project. The research project Research on implementation on market orientation in Hi-Tech Firms is supported by Grant Agency of the Czech Republic (GA 402/07/1493).
ER -
TOMÁŠKOVÁ, Eva. Barriers of Application Market Orientation Approach at Firms. In \textit{5th International Scientific Conference ECO-TREND 2008}. Targu Jiu: Constantin Brancusi University of Targu Jiu, 2008, 7 s. ISBN~978-973-144-205-1.
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