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@inproceedings{817685, author = {Orgoník, Martin}, address = {Brno}, booktitle = {COFOLA 2008 CONFERENCE: KEY POINTS AND IDEAS}, keywords = {Franchising; franchise; franchise agreement; competition; franchisor; franchisee; Pronuptia case.}, language = {eng}, location = {Brno}, isbn = {978-80-210-4629-0}, publisher = {Masarykova univerizita}, title = {Towards Franchising In International Trade}, year = {2008} }
TY - JOUR ID - 817685 AU - Orgoník, Martin PY - 2008 TI - Towards Franchising In International Trade PB - Masarykova univerizita CY - Brno SN - 9788021046290 KW - Franchising KW - franchise KW - franchise agreement KW - competition KW - franchisor KW - franchisee KW - Pronuptia case. N2 - First part of the article deals with the general description and definition of franchising system. After description of possible types of franchise contracts, a part of the paper is also dedicated to the topic, what is franchise agreement and what is not (like exclusive distribution and purchasing agreements). Different clauses from agreements which may be considered as restrictive are discussed in next part. Last part deals with the Pronuptia case, which is considered as major case in this field. ER -
ORGONÍK, Martin. Towards Franchising In International Trade. In \textit{COFOLA 2008 CONFERENCE: KEY POINTS AND IDEAS}. Brno: Masarykova univerizita, 2008, 7 s. ISBN~978-80-210-4629-0.
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