Detailed Information on Publication Record
2008
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
KOTLER, Neil G., Philip KOTLER and Wendy I. KOTLERBasic information
Original name
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Authors
KOTLER, Neil G., Philip KOTLER and Wendy I. KOTLER
Edition
2nd ed. San Francisco, xxx, 511, 2008
Publisher
Jossey-Bass
Other information
ISBN
9780787996918
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