Museum marketing and strategy : designing missions, building audiences, generating revenue and ...
| KOTLER, Neil G., Philip KOTLER and Wendy I. KOTLER. Museum marketing and strategy : designing missions, building audiences, generating revenue and resources. 2nd ed. San Francisco: Jossey-Bass, 2008, xxx, 511. ISBN 9780787996918. |
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| Basic information | |
|---|---|
| Original name | Museum marketing and strategy : designing missions, building audiences, generating revenue and resources |
| Authors | KOTLER, Neil G., Philip KOTLER and Wendy I. KOTLER. |
| Edition | 2nd ed. San Francisco, xxx, 511, 2008. |
| Publisher | Jossey-Bass |
| Other information | |
|---|---|
| ISBN | 9780787996918 |
| Changed by | The record has been imported from the library system. Changed: 8/8/2022 13:51. |
PrintDisplayed: 12/7/2024 13:21