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@inproceedings{874127, author = {Tomášková, Eva}, address = {Brno}, booktitle = {Days of Law}, edition = {1}, keywords = {Market orientation; Business performance; Hi-tech firms; Customer orientation; Employee orientation; Czech Republic}, language = {cze}, location = {Brno}, isbn = {978-80-210-4990-1}, publisher = {Právnická fakulta MU}, title = {Market Orientation as an Instrument for Increasing of Competitiveness}, year = {2009} }
TY - JOUR ID - 874127 AU - Tomášková, Eva PY - 2009 TI - Market Orientation as an Instrument for Increasing of Competitiveness PB - Právnická fakulta MU CY - Brno SN - 9788021049901 KW - Market orientation KW - Business performance KW - Hi-tech firms KW - Customer orientation KW - Employee orientation KW - Czech Republic N2 - This paper is focused on market orientation as a one instrument for increasing of competitive advantage for companies. The objective of the paper is to investigate relationship among market orientation, customer orientation, employee orientation and business performance at hi-tech firms in the Czech Republic. The paper involves results of "Research on implementation on market orientation in Hi-tech firms" supported by Grand Agency of the Czech Republic (GA402/07/1493). ER -
TOMÁŠKOVÁ, Eva. Market Orientation as an Instrument for Increasing of Competitiveness. In \textit{Days of Law}. 1st ed. Brno: Právnická fakulta MU, 2009, 11 pp. ISBN~978-80-210-4990-1.
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