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@inproceedings{874132, author = {Tomášková, Eva}, address = {Wien}, booktitle = {Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe}, edition = {1}, keywords = {Barriers; market orientation; Czech Republic; hi-tech firms}, language = {eng}, location = {Wien}, isbn = {978-3-9502045-8-2}, publisher = {Vienna University of Economics and Business}, title = {Barriers Elimination of Implementation of Market Orientation in the Czech Republic}, year = {2009} }
TY - JOUR ID - 874132 AU - Tomášková, Eva PY - 2009 TI - Barriers Elimination of Implementation of Market Orientation in the Czech Republic PB - Vienna University of Economics and Business CY - Wien SN - 9783950204582 KW - Barriers KW - market orientation KW - Czech Republic KW - hi-tech firms N2 - The paper is focused on elimination of internal market orientation barriers. Adaptation of market orientation is not easy for some specific barriers which impede of application market orientation. The objective of the paper is to introduce barriers of implementation of market orientation at hi-tech firms in the Czech Republic; and to show possibilities of elimination of these barriers. ER -
TOMÁŠKOVÁ, Eva. Barriers Elimination of Implementation of Market Orientation in the Czech Republic. In \textit{Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central \&{} Eastern Europe}. 1. vyd. Wien: Vienna University of Economics and Business, 2009, 12 s. ISBN~978-3-9502045-8-2.
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