KEEGAN, Warren J. and Bodo B. SCHLEGELMILCH. Global marketing management : a European perspective. Harlow: Prentice Hall, 2001, xvi, 610. ISBN 9780138418267.
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Basic information
Original name Global marketing management : a European perspective
Authors KEEGAN, Warren J. and Bodo B. SCHLEGELMILCH.
Edition Harlow, xvi, 610, 2001.
Publisher Prentice Hall
Other information
ISBN 9780138418267
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