Service management and marketing : customer management in
service competition

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Publications Přehled o publikaci

Přehled o publikaci

2007

Service management and marketing : customer management in service competition

GRÖNROOS, Christian

Basic information

Original name

Service management and marketing : customer management in service competition

Authors

GRÖNROOS, Christian

Edition

3rd ed. Chichester, x, 483, 2007

Publisher

John Wiley & Sons

Other information

ISBN

9780470028629

Changed: 22/5/2023 04:48, The record has been imported from the library system.

GRÖNROOS, Christian. Service management and marketing : customer management in service competition. 3rd ed. Chichester: John Wiley & Sons, 2007, x, 483. ISBN 9780470028629.

GRÖNROOS, Christian. \textit{Service management and marketing : customer management in service competition}. 3rd ed. Chichester: John Wiley \&{} Sons, 2007, x, 483. ISBN~9780470028629.