Value-based marketing : marketing strategies for corporate growth and shareholder value
| DOYLE, Peter. Value-based marketing : marketing strategies for corporate growth and shareholder value. 2nd ed. Chichester: John Wiley & Sons, 2008, xii, 367. ISBN 9780470773147. |
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| Basic information | |
|---|---|
| Original name | Value-based marketing : marketing strategies for corporate growth and shareholder value |
| Authors | DOYLE, Peter. |
| Edition | 2nd ed. Chichester, xii, 367, 2008. |
| Publisher | John Wiley & Sons |
| Other information | |
|---|---|
| ISBN | 9780470773147 |
| Changed by | The record has been imported from the library system. Changed: 22/5/2023 04:48. |
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