LECIÁNOVÁ, Jana. FTAs in U.S. TV Commercials on Cosmetic Products. Topics in Linguistics. Nitra: Univerzita Konštantína Filozofa, Filozofická fakulta, 2008, vol. 2, March 2008, p. 33-38, 79 pp. ISSN 3836-2007.
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Basic information
Original name FTAs in U.S. TV Commercials on Cosmetic Products
Authors LECIÁNOVÁ, Jana (203 Czech Republic, guarantor, belonging to the institution).
Edition Topics in Linguistics, Nitra, Univerzita Konštantína Filozofa, Filozofická fakulta, 2008, 3836-2007.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 60200 6.2 Languages and Literature
Country of publisher Slovakia
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/00216224:14210/08:00052044
Organization unit Faculty of Arts
Keywords in English advertising; politeness; FTAs; persuasion
Changed by Changed by: Mgr. Jana Pelclová, Ph.D., učo 39970. Changed: 18/3/2012 10:49.
Abstract
The paper studies the face-threatening acts found in the American TV commercials for cosmetic products. In order to address the target group and to achieve the communicative goal, the persuader uses speech acts such as promises, suggestions and orders that threaten the persuadee's negative face.
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