k 2011

Historic mass-produced housing and the contemporary consumer: Bata's blue-collar houses in Zlín

VACKOVÁ, Barbora a Lucie GALČANOVÁ

Základní údaje

Originální název

Historic mass-produced housing and the contemporary consumer: Bata's blue-collar houses in Zlín

Vydání

SIEF 2011: the 10th international SIEF congress - People make places - ways of feeling the world, 2011

Další údaje

Jazyk

angličtina

Typ výsledku

Prezentace na konferencích

Obor

Archeologie, antropologie, etnologie

Stát vydavatele

Portugalsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

Organizační jednotka

Fakulta sociálních studií

Klíčová slova anglicky

Baťa; Czech Republic; family house; quarter-houses; home; semi-houses; sociology of dwelling; Zlín
Změněno: 6. 5. 2011 12:11, Mgr. Lucie Galčanová Batista, Ph.D.

Anotace

V originále

The research took place in the standardized mass-produced houses built during years 1924-1939 in the functionalist city of Zlín by the Bata's shoemaking concern. The presupposed lifetime of houses was thirty years thus the houses were designed as a temporary minimum dwelling. But due to the historical circumstances these houses are still used and their contemporary dwellers are obliged to negotiate the using and the renewal of the houses not only with their housemates but also with materiality of the house itself. The paper discusses the ways in which this seventy years old mass-produced materiality - standardized minimum houses - affects the needs and lifestyles of contemporary occupants. The paper will present the quarter-houses and semidetached houses on three levels. (1) As a part of broader urban and social project of industrial city: In the materiality of the houses the image and structure of bourgeois ideal of nuclear family was embedded so it was used as a disciplining model for workers from countryside to be "civilized" and trained in specific housekeeping practices. (2) The houses might be seen as the witnesses of the social change that our society went through during 20th century and thus they enable us to describe and understand these changes. (3) However, the main focus of our research was to understand how the specific technology and construction materials of the houses affect the everyday practises of their contemporary inhabitants and how are these relations interpreted and reflected in the narratives.

Návaznosti

MSM0021622408, záměr
Název: Reprodukce a integrace společnosti (Akronym: IVRIS)
Investor: Ministerstvo školství, mládeže a tělovýchovy ČR, Reprodukce a integrace společnosti