TRČKOVÁ, Dita. Multi-Functionality of Metaphor in Newspaper Discourse. Brno Studies in English. Brno: Masarykova univerzita, 2011, vol. 37, No 1, p. 139-151. ISSN 0524-6881.
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Basic information
Original name Multi-Functionality of Metaphor in Newspaper Discourse
Authors TRČKOVÁ, Dita (203 Czech Republic, guarantor, belonging to the institution).
Edition Brno Studies in English, Brno, Masarykova univerzita, 2011, 0524-6881.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 60200 6.2 Languages and Literature
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW Digitální knihovna FF MU
RIV identification code RIV/00216224:14210/11:00053377
Organization unit Faculty of Arts
Keywords in English metaphor; function; CDA
Changed by Changed by: Mgr. Vendula Hromádková, učo 108933. Changed: 10/4/2016 11:36.
Abstract
This paper investigates cognitive and social functions that metaphor fulfils in newspaper discourse on natural catastrophes, aiming to reveal multi-functionality of figurative language. The analysis reveals that metaphor functions as a conceptual tool and an effective ideological weapon. It simplifies reality, hides politico-economic and social conditions, bipolarizes the world, dramatizes stories by appealing to readers’ emotions, and creates feelings of community and belonging.
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