KOTLER, P. and K. L. KELLER. Marketing management. 1. vyd. Praha: Grada Publishing a.s., 2007, 788 pp. ISBN 978-80-247-1359-5.
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Basic information
Original name Marketing management
Authors KOTLER, P. and K. L. KELLER.
Edition 1. vyd. Praha, 788 pp. 2007.
Publisher Grada Publishing a.s.
Other information
Type of outcome Book on a specialized topic
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Economics and Administration
ISBN 978-80-247-1359-5
Changed by Changed by: doc. Ing. Alena Klapalová, Ph.D., učo 1126. Changed: 2/11/2011 17:37.
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