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@book{956122,
author = {KOTLER, P. and KELLER, K. L.},
address = {Praha},
edition = {1. vyd.},
location = {Praha},
isbn = {978-80-247-1359-5},
publisher = {Grada Publishing a.s.},
title = {Marketing management},
year = {2007}
}
TY - BOOK
ID - 956122
AU - KOTLER, P. - KELLER, K. L.
PY - 2007
TI - Marketing management
PB - Grada Publishing a.s.
CY - Praha
SN - 9788024713595
ER -
KOTLER, P. a K. L. KELLER. \textit{Marketing management}. 1. vyd. Praha: Grada Publishing a.s., 2007, 788 s. ISBN~978-80-247-1359-5.
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