Wiley International Encyclopedia of Marketing. Edited by Jagdish N. Sheth - Naresh K. Malhotra. Malden: Wiley,. 6 sv. ISBN 9781444316568.
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Basic information
Original name Wiley International Encyclopedia of Marketing
Authors
Edited by Jagdish N. Sheth - Naresh K. Malhotra.
Edition Malden, 6 sv.
Publisher Wiley
Other information
ISBN 9781444316568
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