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@book{968179,
author = {CLOW, K.E. and BAACK, D. and BAACK, D.},
address = {Brno},
edition = {Vyd. 1.},
location = {Brno},
publisher = {Computer Press},
title = {Reklama, propagace a marketingová komunikace},
year = {2008}
}
TY - BOOK
ID - 968179
AU - CLOW, K.E. - BAACK, D. - BAACK, D.
PY - 2008
TI - Reklama, propagace a marketingová komunikace
PB - Computer Press
CY - Brno
ER -
CLOW, K.E. and D. BAACK. \textit{Reklama, propagace a marketingová komunikace}. Vyd. 1. Brno: Computer Press, 2008, 484 pp.
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