KOTABE, Masaaki and Kristiaan HELSEN. Global marketing management. 5th ed. Hoboken: John Wiley & Sons, 2010, xxiii, 725. ISBN 9780470381113. |
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Basic information | |
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Original name | Global marketing management |
Authors | KOTABE, Masaaki and Kristiaan HELSEN. |
Edition | 5th ed. Hoboken, xxiii, 725, 2010. |
Publisher | John Wiley & Sons |
Other information | |
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ISBN | 9780470381113 |
Changed by | The record has been imported from the library system. Changed: 26/6/2023 04:48. |
PrintDisplayed: 26/8/2024 07:49