Další formáty:
BibTeX
LaTeX
RIS
@book{981549, author = {LEE, K. and CARTER, S.}, address = {New York}, edition = {3rd ed.}, location = {New York}, isbn = {978-0-19-960970-3}, publisher = {Oxford University Press}, title = {Global marketing management}, year = {2012} }
TY - BOOK ID - 981549 AU - LEE, K. - CARTER, S. PY - 2012 TI - Global marketing management PB - Oxford University Press CY - New York SN - 9780199609703 ER -
LEE, K. a S. CARTER. \textit{Global marketing management}. 3rd ed. New York: Oxford University Press, 2012, 592 s. ISBN~978-0-19-960970-3.
|