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@book{981549,
author = {LEE, K. and CARTER, S.},
address = {New York},
edition = {3rd ed.},
location = {New York},
isbn = {978-0-19-960970-3},
publisher = {Oxford University Press},
title = {Global marketing management},
year = {2012}
}
TY - BOOK
ID - 981549
AU - LEE, K. - CARTER, S.
PY - 2012
TI - Global marketing management
PB - Oxford University Press
CY - New York
SN - 9780199609703
ER -
LEE, K. a S. CARTER. \textit{Global marketing management}. 3rd ed. New York: Oxford University Press, 2012, 592 s. ISBN~978-0-19-960970-3.
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