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@misc{982630, author = {Ondrejová, Dana}, booktitle = {Advances in Business-Related Scientific Research Conference 2012}, keywords = {advertising marketing European Court of Justice unfair competition comparative advertising}, language = {eng}, isbn = {978-961-92917-3-3}, title = {The Role of Comparative Advertising in Business and Marketing}, year = {2012} }
TY - SLIDE ID - 982630 AU - Ondrejová, Dana PY - 2012 TI - The Role of Comparative Advertising in Business and Marketing SN - 9789619291733 KW - advertising marketing European Court of Justice unfair competition comparative advertising N2 - The contribution deals with the comparative advertising in Czech and European law and in the decision-making of European Court of Justice and praxis ER -
ONDREJOVÁ, Dana. The Role of Comparative Advertising in Business and Marketing. In \textit{Advances in Business-Related Scientific Research Conference 2012}. 2012. ISBN~978-961-92917-3-3.
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