Campaigning in but not for Europe: European Campaign Strategies in the UK and the Czech Republic

NEGRINE, Ralph, Václav ŠTĚTKA and Marta FIALOVÁ. Campaigning in but not for Europe: European Campaign Strategies in the UK and the Czech Republic. In Political Communication in European Parliamentary Elections. Surrey, UK: ASHGATE, 2011, p. 75-90. ISBN 978-1-4094-1132-1.

Basic information

• Original name: Campaigning in but not for Europe: European Campaign Strategies in the UK and the Czech Republic
• Name in Czech: Campaigning in but not for Europe: European Campaign Strategies in the UK and the Czech Republic
• Authors: NEGRINE, Ralph (826 United Kingdom of Great Britain and Northern Ireland), Václav ŠTĚTKA (203 Czech Republic, guarantor, belonging to the institution) and Marta FIALOVÁ (203 Czech Republic, belonging to the institution).
• Edition: Surrey, UK, Political Communication in European Parliamentary Elections, p. 75-90, 16 pp. 2011.
• Publisher: ASHGATE

Other information

• Original language: English
• Type of outcome: Chapter(s) of a specialized book
• Field of Study: 50600 5.6 Political science
• Country of publisher: United Kingdom of Great Britain and Northern Ireland
• Confidentiality degree: is not subject to a state or trade secret
• Publication form: printed version "print"
• WWW: amazon
• RIV identification code: RIV/00216224:14230/11:00060761
• Organization unit: Faculty of Social Studies
• ISBN: 978-1-4094-1132-1
• UT WoS: 000352230200005
• Keywords (in Czech): volby do Evropského parlamentu; strategie kampaní; politická komunikace; Česká Republika; Spojené království
• Keywords in English: european parliamentary election; campaign strategies; political communication; Czech Republic; United Kingdom
• Tags: International impact, Reviewed

Abstract

The authors compare EP election campaigns in a generally Euroskeptical environments and under very special circumstances: At the time of the Czech Republic presidency of the EU and so-called "expenses scandal" in Britain. For Great Britain the analysis shows that the fear of voter's reactions might even have enforced parties not to put the EU too much on the agenda, but to treat it as second-order. In the Czech Republic, the major parties used the EP campaign as a prelude to the national elections in a strongly negative and personalized campaign, but EU issues were only found on the agenda of hard-Euroskeptic fringe parties. Altogether, the authors come to the conclusion that "voters in both countries were thereby caught between two most prominent campaign strategies, which could be named 'Campaigning without Europe' and 'Campaigning against Europe'".

Abstract (in Czech)

Autoři porovnávají volební kampaně do Evropského parlamentu ve dvou obecně euroskeptických zemích a za velmi zvláštních okolností: V době předsednictví České republiky v EU a tzv. "skandálu s výdaji" v Británii. Analýza ukazuje, že strach z reakcí britských voličů mohl být důvodem proč politické strany upozadily EU agendu a v kampaních se stala druhořadým tématem. V České republice pak hlavní politické strany použily kampaň do EP pouze jako předehru k národním volbám a to silně negativním a personalizovaným způsobem. Samotnou problematiku EU navíc ve svých kampaních využily jen okrajové a primárně euroskeptické strany. Autoři tak dospěli k závěru, že "voliči v obou zemích zůstali chyceni mezi dvěmi nejvýznamnějšími strategiemi, které lze nazvat 'Kampaň bez Evropy' a 'Kampaň proti Evropě'".