Publication Records

BRUNI, Roberto, Annarita COLAMATTEO and Dušan MLADENOVIĆ. How the metaverse infuences marketing and competitive advantage of retailers: predictions and key marketing research priorities. ELECTRONIC COMMERCE RESEARCH. NETHERLANDS: SPRINGER, 2024. ISSN 1389-5753. Available from: https://dx.doi.org/10.1007/s10660-023-09779-1.

MLADENOVIĆ, Dušan, Elvira ISMAGILOVA, Raffaele FILIERI and Yogesh DWIVEDI. MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT. ENGLAND: EMERALD GROUP PUBLISHING LTD, 2024, 20 pp. ISSN 0959-6119. Available from: https://dx.doi.org/10.1108/IJCHM-04-2023-0474.

MLADENOVIĆ, Dušan, Kamil KOŠTIÁL, Nikolina LJEPAVA, Ondřej ČÁSTEK and Yash CHAWLA. Emojis to conversion on social media. International Journal of Consumer Studies. Hoboken: WILEY, 2023, vol. 47, No 3, p. 977-994. ISSN 1470-6423. Available from: https://dx.doi.org/10.1111/ijcs.12879.

MLADENOVIĆ, Dušan, Anida RAJAPAKSE, Nikola KOŽULJEVIĆ and Yupal SHUKLA. Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service. ONLINE INFORMATION REVIEW. Bingley: EMERALD GROUP PUBLISHING LTD, 2023, vol. 47, No 4, p. 661-679. ISSN 1468-4527. Available from: https://dx.doi.org/10.1108/OIR-05-2022-0276.

PARIKH, Abhishek, Divya KUMARI, Maria JOHANN and Dušan MLADENOVIĆ. The impact of environmental, social and governance score on shareholder wealth: A new dimension in investment philosophy. Cleaner and Responsible Consumption. Amsterdam: Elsevier, 2023, vol. 8, No 1, p. 1-7. ISSN 2666-7843. Available from: https://dx.doi.org/10.1016/j.clrc.2023.100101.

MLADENOVIĆ, Dušan, Michal JIRÁSEK, Tomáš ONDRÁČEK, Zuzana OPATRNÁ and Radmila ŠTANGOVÁ. The influence of social conformity on mask-wearing behavior during the COVID-19 pandemic. Heliyon. Cambridge: CELL PRESS, 2023, vol. 9, No 3, p. 1-11. ISSN 2405-8440. Available from: https://dx.doi.org/10.1016/j.heliyon.2023.e14496.

MLADENOVIĆ, Dušan, Nia TODUA and Nataša PAVLOVIĆ-HÖCK. Understanding individual psychological and behavioral responses during COVID-19: Application of stimulus-organism-response model. Telematics and Informatics. Amsterdam: Elsevier, 2023, vol. 79, No 1, p. 1-13. ISSN 0736-5853. Available from: https://dx.doi.org/10.1016/j.tele.2023.101966.

AL-AHWAL, Taher Mohammed Sarh, Dušan MLADENOVIĆ and Ahad ZARERAVASAN. Blockchain Implications for Marketing; A Review and an Empirical Analysis. Journal of Information Technology Management. Iran: University of Tehran, 2022, vol. 14, No 1, p. 83-106. ISSN 2008-5893. Available from: https://dx.doi.org/10.22059/jitm.2022.87843.

KALIA, Prateek, Dušan MLADENOVIĆ and Ángel ACEVEDO-DUQUE. Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis. SAGE OPEN. THOUSAND OAKS: SAGE PUBLICATIONS INC, 2022, vol. 12, No 4, p. 1-23. ISSN 2158-2440. Available from: https://dx.doi.org/10.1177/21582440221128179.

KALIA, Prateek, Adil ZIA and Dušan MLADENOVIĆ. Examining country development indicators and e-waste under the moderating effect of country development levels and e-waste policy. International Journal of Quality & Reliability Management. BINGLEY (ENGLAND): Emerald Publishing Limited, 2022, vol. 39, No 7, p. 1601-1616. ISSN 0265-671X. Available from: https://dx.doi.org/10.1108/IJQRM-09-2021-0335.

MLADENOVIĆ, Dušan, Visar RRUSTEMI and Emmanuel MOGAJI. Using COVID-19 vaccination as a resilience strategy for the tourism sector – evidence from Serbia. Current Issues in Tourism. ABINGDON (ENGLAND): ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2022, vol. 25, No 7, p. 1021-1025. ISSN 1368-3500. Available from: https://dx.doi.org/10.1080/13683500.2021.2018407.

MLADENOVIĆ, Dušan, Roberto BRUNI and Prateek KALIA. Social and Demographic Predictors of Consumers’ Word of Mouth Engagement in Czechia. Journal of International Consumer Marketing. Philadelphia, USA: Taylor & Francis, 2021, vol. 33, No 4, p. 418-433. ISSN 0896-1530. Available from: https://dx.doi.org/10.1080/08961530.2020.1800547.

RRUSTEMI, Visar, Dušan MLADENOVIĆ and Gezim JUSUFI. Social Marketing Challenges in Western Balkans: Evidence From Kosovo. Medicine, Law & Society. Maribor (Slovenia): University of Maribor Press, 2021, vol. 14, No 1, p. 153-172. ISSN 2463-7955. Available from: https://dx.doi.org/10.18690/mls.4.1.153-172.2021.

RRUSTEMI, Visar, Egzona HASANI, Gezim JUSUFI and Dušan MLADENOVIĆ. Social Media in Use: A Uses and Gratifications Approach. Management : Journal of Contemporary Management Issues. Split, Croatia: Faculty of Economics, University of Split, 2021, vol. 26, No 1, p. 201-217. ISSN 1331-0194. Available from: https://dx.doi.org/10.30924/mjcmi.26.1.12.

MLADENOVIĆ, Dušan and Anida KRAJINA. Knowledge Sharing on Social media: State of the Art in 2018. Journal of Business Economics and Management. Vilnius: VGTU Press, 2020, vol. 21, No 1, p. 44-63. ISSN 1611-1699. Available from: https://dx.doi.org/10.3846/jbem.2019.11407.

MLADENOVIĆ, Dušan, Ishtiaq Ahmad DANISH and Anida KRAJINA. Comparing Effectiveness of Display Ads and Influencer Marketing on Pinterest. Online. In Ing. Petr Mikuš, Ph.D. Proceedings of the International Scientific Conference of Business Economics Management and Marketing 2019. Brno: Masaryk University, 2019, p. 115-123. ISBN 978-80-210-9565-6.

MLADENOVIC, Dusan, Anida KRAJINA and Ivana MILOJEVIC. Motives for writing online reviews in post-vacation phase. International Journal of Culture, Tourism and Hospitality Research. United Kingdom: Emerald Publishing Limited, 2019, vol. 13, No 2, p. 244-256. ISSN 1750-6182. Available from: https://dx.doi.org/10.1108/IJCTHR-12-2018-0169.

MLADENOVIĆ, Dušan and Anida KRAJINA. Perception of Differences between Traditional and Electronic Word of Mouth: Case of Czechia. Online. In Prakash Divakaran, Prakash Karmadkar, Ratikanta Ray. Our Heritage Journal. GRCF Dubai International Conference on “Sustainability and Innovation in Higher Education, Engineering Technology, Science, Management and Humanities”. Dubai: Our Heritage Journal, 2019, p. 120-129. ISSN 0474-9030.

KRAJINA, Anida and Dušan MLADENOVIĆ. Recall of Digital Content as Part of Consumer Response Model. Online. In Darko Dukic, Tomasz Studzieniecki, Jasmina Grzinic. 49th International Scientific Conference on Economic and Social Development. Book of Proceedings. Zagreb: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia, 2019, p. 36-46. ISSN 1849-7535.

KUCHARSKA, Wioleta, Federico BRUNETTI, Ilenia CONFENTE and Dusan MLADENOVIC. Celebrities’ personal brand authenticity in social media: an application in the context of football top-players. The Robert Lewandowski case. Online. In Vincent Cunnane and Niall Corcocan. Proceedings of the 5th European Conference on Social Media ECSM 2018. 5th ed. Limerick, Ireland: ACPI, 2018, p. 125-133. ISBN 978-1-911218-84-5.

KRAJINA, Anida and Dušan MLADENOVIĆ. Colliding the eye tracking and qualitative methods in assessing online consumer behaviour. In Paola Demartini, Michela Marchiori. 17th European Conference on Research Methodology for Business and Management Studies ECRM 2018. UK: Academic Conferences and Publishing International Limited, 2018, p. 457-464, 490 pp. ISBN 978-1-911218-92-0.

MANSIMOV, Elvin and Dušan MLADENOVIĆ. Investigating Benefits of Combining Content Marketing and Viral Marketing - Practical Case Study (Book Summary Vides). Online. In Jonathan Batten. 26th EBES conference - Prague proceedings. Prague: Euroasia Business and Economics Society, 2018, p. 1337-1345. ISBN 978-605-64002-7-8.

MLADENOVIC, Dusan, Anida KRAJINA and Wioleta KUCHARSKA. Social Media and Knowledge Sharing – What Do We Know So Far?. Online. In Vincent Cunnane and Niall Corcocan. PROCEEDINGS OF THE 5TH EUROPEAN CONFERENCE ON SOCIAL MEDIA (ECSM 2018). 5th ed. Limerick, Ireland: ACPI, 2018, p. 163-170. ISBN 978-1-911218-84-5.

MLADENOVIC, Dusan and Roberto BRUNI. Defining the "Figure of Merit" for Places in the Age of Digital Nomadism. Online. In Gulnafist A. Okushova PhD. Connect Universum 2016. 3rd ed. Tomsk: Publishing House of Tomsk State University, 2017, p. 59 - 66. ISBN 978-5-94621-610-4.

BRUNI, Roberto, Michela MATARAZZO and Dušan MLADENOVIĆ. Figure of Merit for Places: Perspectives on Place Branding. The Journal of Italian Marketing Association. Padova, Italy, 2017, Neuveden, No 3, p. 61-76. ISSN 1826-7386.

MLADENOVIĆ, Dušan and Anida KRAJINA. What Motives Make People Write Online Review – Case Study of Serbia. Online. 1st ed. Enschede: International Scientific Conference on Social Media Marketing, 2017, p. 10-19, 9 pp. ISBN 978-1-64007-454-5.

KRAJINA, Anida, Dušan MLADENOVIĆ, Mark RATILLA and Julia KUNZE. Collecting online behavioural empirical data in order to utilize social media presence. Online. In JC Spender, Giovanni Schiuma, Joerg Rainer Noennig. Towards a New Architecture of Knowledge: Big Data, Culture and Creativity. Dresden, Germany: Institute of Knowledge Asset Management (IKAM), 2016, p. 1681 - 1699. ISBN 978-88-96687-09-3.

MLADENOVIC, Dusan. Concept of "Figure of Merit" for Place Marketing in Digital Nomadism Ages. Online. In Dana Petranová, PhD.; Ľudmila Čábyová, PhD.; Zuzana Bezáková, PhD. Marketing Identity 2016. 2016th ed. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius, 2016, p. 393 - 403. ISBN 978-80-8105-841-7.

MLADENOVIĆ, Dušan, Anida KRAJINA, Hana DEMELOVÁ and Roberto BRUNI. Potential Role of Social Media in Value Co-Creation. In Ing. Pavla Odehnalová, Ph.D.; Ing. Ondřej Částek, Ph.D.; Ing. Ladislava Kuchynková, Ph.D. Proceedings of International Scientific Conference of Business Economics Management and Marketing 2016. 1st edition. Brno: Faculty of Economics and Administration, Masaryk University, 2016, p. 14 - 23. ISBN 978-80-210-8348-6.

MLADENOVIĆ, Dušan and Sanja DOLONEC. Theoretical Overview of Social Media-Value (co)Creation Bond. Online. In Miroslaw Przygoda, Mihaela Mikic, Petar Kurecic. Proceedings of 17th International Scientific Conference on Economic and Social Development – Managerial Issues in Modern Business. 17th Edition. Warsaw, Poland: Domagoj Cingula, 2016, p. 187 - 195. ISSN 1849-7535.

KRAJINA, Anida and Dušan MLADENOVIĆ. Social Media's Influence and Role on Public's Awareness Regarding Marketing Campaign. Online. In Dr Anabela Mesquita and Dr Paula Peres. The 2nd European Conference on Social Media ECSM 2015. United Kingdom: Academic Conferences and Publishing International Limited Reading, 2015, p. 638-642. ISBN 978-1-910810-32-3.

KRAJINA, Anida and Dušan MLADENOVIĆ. Using Tremendous Impact of Social Media to Utilize Marketing Potential. Online. In Ludmila Cabyova and Dana Petranova. MARKETING IDENTITY 2015: Digital Life. Trnava: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia, 2015, p. 129-137. ISBN 978-80-8105-779-3.

MLADENOVIĆ, Dušan. Chief Risk Officer & Enterprise Risk Management – How to Expect Unexpected. In Miodrag Ivković; Mirjana Pejić Bach; Vanja Šimičević. Proceedings of the 1st International Internet & Business Conference. Zagreb: BIT Society; Faculty of Economics & Business - University of Zagreb, 2012, p. 79 - 84. ISSN 1848-5278.