Závěrečná práce: Maria Jerzyk: The Role of Political Memes in Strengthening Democracy: Bridging Citizenship and Popular Culture
Diplomová práce
The Role of Political Memes in Strengthening Democracy: Bridging Citizenship and Popular Culture
Maria Jerzyk
Abstract
In the digital age, political memes have emerged as a significant form of communication, combining elements of popular culture with political discourse. This thesis explores the potential of political memes to strengthen democratic processes by serving as a meeting point between citizenship and popular culture. By examining the ways in which political memes facilitate engagement, discourse, and activism …více
Zadání práce
In the digital age, political memes have emerged as a significant form of communication, combining elements of popular culture with political discourse. This thesis explores the potential of political memes to strengthen democratic processes by serving as a meeting point between citizenship and popular culture. By examining the ways in which political memes facilitate engagement, discourse, and activism among diverse audiences, this study aims to uncover how these seemingly trivial digital artifacts contribute to the democratic consolidation. By integrating theories of citizenship, popular culture, and democratic theory, this paper provides a comprehensive analysis of how political memes can act as catalysts for democratic engagement. Through a mixed-methodological approach, including survey and interviews with meme creators and recipients of memes, the research investigates the communicative power of memes in Polish political contexts. Moreover, the study highlights the role of memes in lowering the barriers to political engagement, making political discourse more accessible and relatable to younger generations and marginalized groups. Ultimately, this research underscores the transformative potential of political memes, proposing that they serve as vital tools for fostering a more inclusive and participatory democratic society.
Práce zkontrolována:
8. 5. 2025 20:29, Beatrice Elena Chromková Manea, M.A., Ph.D., učo 66436
8. 5. 2025 20:29, Beatrice Elena Chromková Manea, M.A., Ph.D., učo 66436
Jazyk práce
Termín obhajoby
28. 5. 2025
Práce byla úspěšně obhájena
Literatura
- FISKE, John. Understanding popular culture. London: Routledge, 1989, xi, 206. ISBN 0415078768.
- MOUNK, Yascha. The people vs. democracy : why our freedom is in danger and how to save it. Cambridge, Massachusetts: Harvard University Press, 2018, 393 stran. ISBN 9780674976825.
- The playful politics of memes. Edited by Mette Mortensen - Christina Neumayer. First published. London: Routledge, Taylor & Francis Group, 2023, ix, 181. ISBN 9781032449524.
Citace dle normy ČSN ISO 690
JERZYK, Maria. The Role of Political Memes in Strengthening Democracy: Bridging Citizenship and Popular Culture. Online. Diplomová práce. Brno: Masarykova univerzita, Fakulta sociálních studií. 2025. Dostupné z: https://is.muni.cz/th/bwtun/.
Studijní program
Plán
Sociology
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Název
Vložil
Vloženo
Práva
Složky
Soubory
Jerzyk, M.
6. 5. 2025
19. 5. 2025
19. 5. 2025




