The aim of this thesis is a dual-faceted exploration within the domain of In Vitro Fertilization (IVF) in collaboration with IVY Assistant s.r.o. The initial segment will delve into a comprehensive business and market analysis, assessing the feasibility of developing an IVF guide application. This analysis will span a broad array of considerations, from trends in Assisted Reproductive Technology (ART) and IVF to a case study exploring the potential for software solutions. It will also consider the current landscape of existing software applications and try to assess the position of Ivy assistant among them.

Complementary to the first segment of the thesis, the second one will offer a brief technical review of possible mobile UI development approaches, considering the current native solution versus a possible multiplatform one. The discussion will highlight Jetpack Compose, detailing the practical process of migrating the Android component of the application from XML to Jetpack Compose.