Závěrečná práce: Lin Thant Maung Maung: International networks of SMEs in Phuket's tourism industry
Bakalářská práce
International networks of SMEs in Phuket's tourism industry
Anotace
This dissertation analyzes how national and international networks influence the strategic effectiveness and sustainability of small and medium-sized enterprises (SMEs) in the ethical tourist industry in Phuket, with a particular focus on elephant sanctuaries. Using qualitative research methods, such as semi-structured interviews, digital platform evaluations, and analyses of tourist comments, five …více
Abstract
This dissertation analyzes how national and international networks influence the strategic effectiveness and sustainability of small and medium-sized enterprises (SMEs) in the ethical tourist industry in Phuket, with a particular focus on elephant sanctuaries. Using qualita-tive research methods, such as semi-structured interviews, digital plat-form evaluations, and analyses of tourist comments, five …více
Zadání práce
The aim of the thesis is to identify the impact of international networks on the growth and competitiveness of SMEs in Phuket's tourism industry. Specifically, the thesis seeks to understand how these networks facilitate market expansion, identify the key benefits and challenges associated with these networks, and explore the role of digital platforms and cultural differences in enhancing or hindering their effectiveness.
Procedure and method used:
The thesis will start with a literature review to specify the research gap and narrow the problem area. Furthermore, the theoretical factors behind the impact of networks on firm competitiveness will be defined. Next, representative SMEs in Phuket's tourism industry, such as Phuket Elephant Sanctuary, will be selected and their secondary data will be collected. This data will include data from company reports, financial statements, market analysis and tourism statistics. In addition, in-depth interviews will be conducted with SME owners, managers, and key employees to collect qualitative data on their experiences and strategies regarding international networking and market expansion. The data will be used to conduct case studies to gain in-depth insights into the strategies and effects of international networking and to provide recommendations for firms.
7. 5. 2025 10:05, Mariia Halada, Ph.D., učo 250728
Přílohy
Práce na příbuzné téma
Seznam prací, které mají shodná klíčová slova.
-
Podnikatelský plán
Ing. Eliška Vaňková -
Digitalization of SMEs
Benedetta Venanzi -
Právní a ekonomické dopady kontrolního hlášení u malých podniků
Mgr. Jaroslav Pospíšil -
Reducing the burden associated with ISO 9001:2015 Certification in Kosovo based Companies
Ing. Besa Gjonbalaj -
Digitalizace v zemědělství: hlavní problémy transformace v České republice se zaměřením na malé a střední podniky
Bc. Karel Schwarz -
Zajištění souladu s GDPR
Petr Lockenbauer -
Důvody neexistence informační strategie ve středních a malých podnicích
Ing. Jaroslav Belza -
Financování malých a středních podniků
Ing. Jitka Šichtancová




