Theses on a related topic (having the same keywords):

iracionalni rozhodovani, mere exposure effect, efekt pouheho vystaveni, negativni afekt, bannerova slepota, postoj k reklame, psychology of advertisement, iritace, teorie atribuce, advertisement avoidance, reklama, banner blindness, irrational decision, consumer psychology, preference znacky, emoce v reklame, pop-up ad, rational decision, psychologie spotrebitele, brand recognition, marketing psychology, banner ad, advertisement value, racionalni rozhodovani, negativni emocni asociace, attribution theory, advertisement attitude, rozpoznani znacky, reversal mere exposure effect, hodnota reklamy, reklamni banner, obraceny efekt pouheho vystaveni, psychologie marketingu, advertisement, negative emotional association, emotions in advertisement, vyhnuti se reklame, brand preference, psychologie reklamy, irritation, negative affect, vyskakovaci reklama

Keywords ordered alphabetically | Keywords ordered by occurrence rate

1.
Šebestová, Markéta
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / European Studies, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Etické problémy reklamy ve vztahu k dětem | Theses on a related topic Display description

Bachelor's thesis defence: Studentské TV v rámci konceptu TV 2.0 | Theses on a related topic Display description

2.
Adamiecová, Lucie
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Philology / Russian Language and Literature
Master's thesis defence: Jazyková hra jako lexikálně-sémantický postup v textech ruské komerční reklamy | Theses on a related topic

3.
Bajtová, Jana
Faculty: Faculty of Education
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Primary School Teacher Training
Master's thesis defence: Finanční gramotnost na 1. stupni základní školy | Theses on a related topic

4.
Bandúrová, Monika
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: JUDr.
Programme/field: Law and Legal Science / Law
Advanced Master's thesis defence: Právní aspekty cestovního ruchu | Theses on a related topic

5.
Bartáková, Eva
Faculty: Faculty of Social Studies
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Gender Studies, Media Studies and Journalism
Bachelor's thesis defence: „Dostal jsem ji jazykem": Přístup krajských živnostenských úřadů k sexismu v reklamě | Theses on a related topic

6.
Bartošová, Marie
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Die Werbung in der deutschen Frauenzeitschrift "InStyle" | Theses on a related topic

7.
Bartošová, Marie
Faculty: Faculty of Arts
Year: 2014, studies terminated for failure to fulfill study requirements
Programme/field: Philology / English Language and Literature, English Language and Literature, German Language and Literature
Master's thesis defence: Die Werbung in der deutschen Frauenzeitschrift "InStyle" | Theses on a related topic

8.
Bednářová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprachwissenschaftliche Erforschung der Werbesprache, mit Berücksichtigung der Anglizismen | Theses on a related topic

9.
Bednářová, Veronika
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in German Language and Literature
Master's thesis defence: Sprachwissenschaftliche Erforschung der Werbesprache, mit Berücksichtigung der Anglizismen | Theses on a related topic

10.
Běhounková, Petra
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Major shifts in shaping Coca-Cola print advertisements | Theses on a related topic

11.
Bernatíková, Tereza
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in Czech Language and Literature
Master's thesis defence: Role médií ve spotřební společnosti z pohledu žáků 2. stupně ZŠ | Theses on a related topic

12.
Bláha, Michal
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Bachelor's thesis defence: Kýč a soudobá společnost | Theses on a related topic

13.
Blahová, Hana
Faculty: Faculty of Social Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Humanities / Combined Art Studies, Sociology
Bachelor's thesis defence: Konzumní společnost a konzumní kultura | Theses on a related topic

14.
Bodyová, Lenka
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: "Die Werbesprache und ihre Übersetzung" Analyse ausgewählter deutscher Werbetexte und ihrer Übersetzungen ins Tschechische | Theses on a related topic

15.
Burianová, Milada
Faculty: Faculty of Arts
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature
Bachelor's thesis defence: The Language of Church Advertisements | Theses on a related topic

16.
Cvrčková, Marta maiden name: Kučírková
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Analýza televizní reklamy prezentující online služby webového vyhledávače Google | Theses on a related topic

17.
Dlapová, Vendula
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Education - Vocational Training
Bachelor's thesis defence: Vliv sociálních sítí na jedince | Theses on a related topic

18.
Dostálová, Dagmar
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Übersetzung von Werbetexten. Dargestellt anhand von Materialien des Urlaubsservice der Österreich Werbung | Theses on a related topic

19.
Dubovská, Jana
Faculty: Faculty of Arts
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Philology / German Language and Literature
Master's thesis defence: Emotionale Strategien in der Werbesprache. Eine linguistische Textanalyse. | Theses on a related topic

20.
Fialová, Lucie
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in English Language and Literature, Lower Secondary School Teacher Training in Russian Language and Literature
Master's thesis defence: The language of advertising: An analysis of a technology company advertisements | Theses on a related topic

21.
Foltýnová, Anna
Faculty: Faculty of Social Studies
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Public Policy and Human Resources
Bachelor's thesis defence: Etika reklamy: série publicistických rozhovorů pro Respekt | Theses on a related topic

22.
Frantíková, Jana
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in English Language
Master's thesis defence: The Language of Advertisements | Theses on a related topic

23.
Gimranova, Victoria
Faculty: Faculty of Economics and Administration
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Business Management / Business Management
Bachelor's thesis defence: Sexismus v českých a ruských reklamách | Theses on a related topic

24.
Havlásková, Zuzana
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: La modalidad oracional en la publicidad impresa | Theses on a related topic

25.
Hlubková, Diana
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Role marketingu a public relations v informačně-vzdělávacích aktivitách vysokoškolských knihoven | Theses on a related topic
Master's thesis defence: Role marketingu a public relations v informačně-vzdělávacích aktivitách vysokoškolských knihoven | Theses on a related topic

26.
Holešová, Lenka
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary and Language School Teacher Training in German Language
Master's thesis defence: Englische sprachliche Einflüsse in der deutschen Werbung | Theses on a related topic

27.
Horáčková, Jana
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní regulace reklamy v ČR a v Anglii | Theses on a related topic

28.
Hovorka, Jindřich
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza účinků zvolených komunikačních nástrojů | Theses on a related topic

29.
Hronová, Tereza
Faculty: Faculty of Social Studies
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Projevy glokalizace v soudobé televizní reklamě v České republice | Theses on a related topic

30.
Huťková, Markéta
Faculty: Faculty of Education
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Education / Social and Free Time Education
Bachelor's thesis defence: Instagram jako diktátor krásy | Theses on a related topic

31.
Hvězdová, Jana maiden name: Korotvičková
Faculty: Faculty of Education
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Civics, Lower Secondary School Teacher Training in English Language and Literature
Master's thesis defence: Reklama a její vliv na dospívající | Theses on a related topic

32.
Chudobová, Simona
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Komunikační strategie Městské knihovny Antonína Marka Turnov | Theses on a related topic

33.
Jelínková, Petra
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Zlehčování v judikatuře a praxi | Theses on a related topic

34.
Jonešová, Monika
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Education / Social and Free Time Education
Bachelor's thesis defence: Vliv reklamního sdělení na život seniorů | Theses on a related topic

35.
Kačányová, Barbora
Faculty: Faculty of Arts
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Philology / German Language and Literature
Bachelor's thesis defence: Verwendung der Alliteration in der deutschen Werbung und Presse | Theses on a related topic

36.
Kačenková, Dana
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary Schools / Primary School Teacher Training
Master's thesis defence: Projekty ve výtvarné výchově pro 1. stupeň ZŠ | Theses on a related topic

37.
Kaderková, Hana
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Philology / Russian with orientation on Commercial Practice, Services and Travel
Bachelor's thesis defence: Reklama zaměřená na služby v České republice poskytované rusky mluvícím osobám | Theses on a related topic

38.
Kalandříková, Lucie
Faculty: Faculty of Education
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Basics of Social Studies for Education, Music for Education
Bachelor's thesis defence: Hudba v televizních reklamách a její možné působení na diváka | Theses on a related topic

39.
Kalandříková, Lucie
Faculty: Faculty of Education
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Lower Secondary School Teacher Training in Civics, Secondary School Teacher Training in Music
Master's thesis defence: Analýza hudby v rádiových reklamách a její možné působení na posluchače | Theses on a related topic

40.
Kamenský, Michal
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Srovnávací reklama v českém právním řádu a její aktuální projevy | Theses on a related topic

41.
Kladošová, Tereza Rosalie
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Arts for Education, Visual Arts for Education
Bachelor's thesis defence: Komerční II. | Theses on a related topic

42.
Klodner, David
Faculty: Faculty of Economics and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Designing Brand Positioning | Theses on a related topic

43.
Klusáčková, Lucie
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Bc.
Programme/field: Historical Sciences / History
Bachelor's thesis defence: Fenomén automobilismu a ženy za první republiky | Theses on a related topic

44.
Kolajtová, Lenka maiden name: Fišbachová
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Upper Secondary School Teacher Education in English Language and Literature / Upper Secondary School Teacher Education in English Language and Literature
Master's thesis defence: Attribution Theory in the Context of a Czech Upper Secondary School | Theses on a related topic

45.
Kopřiva, Filip
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Translation of Modern European Languages / Translation of German
Master's thesis defence: Zu Unterschieden in deutschen und tschechischen Übersetzungen von Werbetexten der Automobilindustrie | Theses on a related topic

46.
Kopřivová, Pavlína
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Health Education, Lower Secondary School Teacher Training in Natural Science
Master's thesis defence: Vybraná témata výchovy ke zdraví - metodický deník | Theses on a related topic

47.
Korčáková, Michaela
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / German-language Translation
Master's thesis defence: Übersetzen von Werbetexten | Theses on a related topic

48.
Kotinská, Darina
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Neonové nápisy na veřejných budovách v letech 1950–1970 v Praze | Theses on a related topic

49.
Kotulová, Martina
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Gender Studies, Media Studies and Journalism
Bachelor's thesis defence: Mediální obraz maskulinity ve vybraných českých reklamách | Theses on a related topic

50.
Koval, David
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Information and Library Studies / Information and Library Studies
Master's thesis defence: Možnosti využití reklamního prostoru na Internetu | Theses on a related topic