Theses on a related topic (having the same keywords):

iracionalni rozhodovani, mere exposure effect, efekt pouheho vystaveni, negativni afekt, bannerova slepota, postoj k reklame, psychology of advertisement, iritace, teorie atribuce, advertisement avoidance, reklama, banner blindness, irrational decision, consumer psychology, preference znacky, emoce v reklame, pop-up ad, rational decision, psychologie spotrebitele, brand recognition, marketing psychology, banner ad, advertisement value, racionalni rozhodovani, negativni emocni asociace, attribution theory, advertisement attitude, rozpoznani znacky, reversal mere exposure effect, hodnota reklamy, reklamni banner, obraceny efekt pouheho vystaveni, psychologie marketingu, advertisement, negative emotional association, emotions in advertisement, vyhnuti se reklame, brand preference, psychologie reklamy, irritation, negative affect, vyskakovaci reklama

Keywords ordered alphabetically | Keywords ordered by occurrence rate

151.
Buchlovská, Klára
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Culture Management / Culture Management
Master's thesis defence: Marketingová komunikace regionálních muzeí | Theses on a related topic Display description

152.
Bukovská, Andrea
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism
Bachelor's thesis defence: Multimediálny projekt Sociálna sieť | Theses on a related topic

153.
Buriánková, Iveta
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza komunikačního mixu podniku | Theses on a related topic

154.
Bursík, Bronislav
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Philology / Spanish Language and Literature
Bachelor's thesis defence: Las formas de tratamiento en la publicidad periodística de hoy y de hace 25 años | Theses on a related topic

155.
Císková, Jana
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Guerilla marketing a právo proti nekalé soutěži | Theses on a related topic

156.
Crha, Jiří
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Kontroverzní reklama a její hranice | Theses on a related topic

157.
Čajková, Michaela
Faculty: Faculty of Economics and Administration
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Economic Policy and Administration / European Economy, Administrative and Cultural Studies
Bachelor's thesis defence: Právní problémy volného televizního vysílání v EU | Theses on a related topic

158.
Čavojská, Stanislava maiden name: Pernišová
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Education / Education
Master's thesis defence: Vplyv reklamy na deti | Theses on a related topic

159.
Čech, Kamil
Faculty: Faculty of Arts
Year: 2022, studies completed, degree conferred: Bc.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Bachelor's thesis defence: Tvorba, realizace a zhodnocení reklamní kampaně pro firmu SNEAKERGALLERY | Theses on a related topic

160.
Čepeláková, Eva
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Současná móda a její vliv na společnost | Theses on a related topic
Bachelor's thesis defence: Jak lidé vnímají současnou módu: role masových médií | Theses on a related topic

161.
Čierna, Patrícia
Faculty: Faculty of Arts
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Philology / Balkan Languages and Literatures
Bachelor's thesis defence: Jazykový obraz Bulharska v reklamných textoch českých/slovenských cestovných kancelárií | Theses on a related topic

162.
Čulejová, Radka
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics
Master's thesis defence: Persvazivní prostředky ve vybraném typu reklam | Theses on a related topic

163.
Dědeček, Aleš
Faculty: Faculty of Sports Studies
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Physical Education and Sport
Bachelor's thesis defence: Sportovní reklama | Theses on a related topic

164.
Denev, Alex
Faculty: Faculty of Sports Studies
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Physical Education and Sport / Management in Sport
Master's thesis defence: Komparace využití marketingových nástrojů u klubů české a bulharské fotbalové ligy | Theses on a related topic
Master's thesis defence: Komparace využití marketingových nástrojů u klubů české a bulharské fotbalové ligy | Theses on a related topic

165.
Deset, Ján
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Srovnání sankcí v oblasti soutěže zejména reklamy v rámci českého a angloamerického právního systému | Theses on a related topic

166.
Deutschová, Tereza
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Information and Library Studies / Information and Library Studies
Bachelor's thesis defence: Dobrovolné obětování soukromí v souvislosti s marketingovými akcemi | Theses on a related topic
Bachelor's thesis defence: Dobrovolné obětování soukromí v souvislosti s marketingovými akcemi | Theses on a related topic

167.
Doležalová, Petra
Faculty: Faculty of Education
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Education - Vocational Training
Bachelor's thesis defence: Reklama a její vliv na adolescenty a jejich chování | Theses on a related topic

168.
Donát, Josef
Faculty: Faculty of Law
Year: 2006, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Autorská práva v reklamě | Theses on a related topic

169.
Dörr, Jindřiška
Faculty: Faculty of Education
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in English Language and Literature, Upper Secondary School Teacher Training in Social Studies Basics
Master's thesis defence: Vliv médií na utváření hodnot veřejnosti | Theses on a related topic

170.
Dostál, Tomáš
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza komunikačního mixu | Theses on a related topic

171.
Drabina, Pavel
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Environmental Studies, Media Studies and Journalism (combination/specialization: Digital Media)
Bachelor's thesis defence: Výrazové prostředky nových médií a televizní reklama | Theses on a related topic

172.
Dvořák, Pavel
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Marketing basketbalového mistrovství světa 2013 v kategorii U19 pořádané v ČR | Theses on a related topic

173.
Faltusová, Zuzana
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: Translation and Interpreting / Spanish-language Translation
Master's thesis defence: Localización desde el punto de vista de la traductología y su aplicación en práctica | Theses on a related topic

174.
Farkašová, Svetlana
Faculty: Faculty of Social Studies
Year: 2017, studies completed, degree conferred: Bc.
Programme/field: Psychology / Psychology
Bachelor's thesis defence: Self-kongruence při vnímání tvaru loga a její vliv na preferenci loga | Theses on a related topic

175.
Fecák, Ján
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: System Engineering and Informatics / Economic Information Systems
Bachelor's thesis defence: Tvorba úspěšného webu / portálu (případová studie) | Theses on a related topic
Bachelor's thesis defence: Tvorba úspěšného webu / portálu (případová studie) | Theses on a related topic

176.
Fiala, Pavlína maiden name: Doležalová
Faculty: Faculty of Education
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Gallery Education and Arts Facilitation, Special Education
Master's thesis defence: Reklama na umění, umění v reklamě | Theses on a related topic

177.
Filípková, Eliška
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Product placement ve filmech Marvel Cinematic Universe | Theses on a related topic

178.
Filipová, Květa
Faculty: Faculty of Economics and Administration
Year: 2007, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza marketingové kampaně | Theses on a related topic

179.
Fílová, Michaela
Faculty: Faculty of Arts
Year: 2024, studies completed, degree conferred: Mgr.
Programme/field: Psychology / Psychology
Master's thesis defence: Podprahová reklama: Vliv audiálních a vizuálních podprahových sdělení na postoje mladých dospělých | Theses on a related topic

180.
Flaugnatti, Simon
Faculty: Faculty of Informatics
Year: 2015, studies terminated for failure to fulfill study requirements
Programme/field: Applied Informatics / Applied Informatics
Bachelor's thesis defence: Zefektivnění a propagace internetového obchodu | Theses on a related topic
Bachelor's thesis defence: Zefektivnění a propagace internetového obchodu | Theses on a related topic

181.
Florian, Jan
Faculty: Faculty of Sports Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Analýza komunikačního mixu vybrané organizace | Theses on a related topic

182.
Fojtíková, Kateřina
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Pre-school and After-school Education / Pre-school Teacher Training
Bachelor's thesis defence: Role médií v předškolním vzdělávání | Theses on a related topic

183.
Fridrich, Bohdan
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Jak nová média formují vztah interpreta a konzumenta? | Theses on a related topic

184.
Frimmerová, Tereza
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Philology / German Language and Literature
Master's thesis defence: Sprache als Widerspiegelung der Geschlechtsunterschiede unter besonderer Berücksichtigung der Frauenposition im heutigen Deutsch | Theses on a related topic

185.
Fryš, Petr
Faculty: Faculty of Social Studies
Year: 2008, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism, Sociology
Bachelor's thesis defence: Efektivita internetové reklamy v rámci českého trhu | Theses on a related topic

186.
Galbavá, Lenka
Faculty: Faculty of Social Studies
Year: 2017, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Obraz ženy vo vybraných reklamách spoločnosti Kofola: semiotická analýza | Theses on a related topic

187.
Galgonová, Silvia
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Historické premeny konštrukcií genderových stereotypov v lifestylovych časopisoch | Theses on a related topic

188.
Gogelová, Gabriela
Faculty: Faculty of Arts
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Social Studies Basics
Master's thesis defence: Etika v sociálních sítích | Theses on a related topic

189.
Gogová, Viktorie
Faculty: Faculty of Sports Studies
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Sports Management / Sports Management
Master's thesis defence: Nákupní chování spotřebitelů na trhu s doplňky stravy. | Theses on a related topic

190.
Gurka, Pavel
Faculty: Faculty of Social Studies
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Environmental Humanities / Environmental Studies, Sociology
Bachelor's thesis defence: Automobilismus v perspektivě Giddensových Důsledků modernity | Theses on a related topic
Bachelor's thesis defence: Dálnice jako sociální prostor pozdní modernity | Theses on a related topic

191.
Hahnová, Silvie
Faculty: Faculty of Education
Year: 2006, studies completed, degree conferred: Bc.
Programme/field: Education / Social Education
Bachelor's thesis defence: Obraz a postavení ženy v časopisech pro ženy | Theses on a related topic

192.
Hajný, Martin
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Vliv práva Evropských společenství a judikatury Evropského soudního dvora na českou regulaci nekalé soutěže | Theses on a related topic

193.
Halás, Jakub
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Úloha sponzoringu ve sportu | Theses on a related topic

194.
Haleš, Martin
Faculty: Faculty of Law
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právní regulace on-line reklamy | Theses on a related topic

195.
Hanzelka, Roman
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Předváděcí akce - právní a ekonomické aspekty | Theses on a related topic

196.
Hapková, Klára
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Philology / Czech Language and Literature, German Language and Literature
Bachelor's thesis defence: Die Welt der Werbung (Zur Funktion der Metapher darin) | Theses on a related topic

197.
Harok, Marek
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právo proti nekalé soutěži a samoregulace reklamy | Theses on a related topic

198.
Haták, Václav
Faculty: Faculty of Law
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamavá reklama v ČR | Theses on a related topic

199.
Havrišová, Lucia
Faculty: Faculty of Economics and Administration
Year: 2006, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Analýza reklamní kampaně | Theses on a related topic

200.
Hermanová, Terezie
Faculty: Faculty of Law
Year: 2020, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Skrytá reklama na sociálních sítích | Theses on a related topic