Theses on a related topic (having the same keywords):

marketingova komunikace, reklama, marketing communication, sales promotions, hierarchy of effects, ucinnost komunikacnich nastroju, hierarchie efektu, effectiveness of communication instruments, podpora prodeje, advertisement

Keywords ordered alphabetically | Keywords ordered by occurrence rate

501.
Rektorová, Rosana
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Bc.
Programme/field: Philology / Norwegian Language and Literature
Bachelor's thesis defence: Norské módní blogy v rámci teorie komunikace | Theses on a related topic Display description

502.
Richter, Bronislav
Faculty: Faculty of Law
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Reklama podle obchodního zákoníku | Theses on a related topic

503.
Ročňák, Jakub
Faculty: Faculty of Social Studies
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / International Relations, Media Studies and Journalism (combination/specialization: Media Studies)
Bachelor's thesis defence: Mediální konstrukce produktu: pivo jako socio-kulturní fenomén v televizní reklamě | Theses on a related topic

504.
Rodinger, Martin
Faculty: Faculty of Economics and Administration
Year: 2019, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Analýza komunikační kampaně společnosti Trdlokafe, s.r.o. | Theses on a related topic
Bachelor's thesis defence: Marketingový plán | Theses on a related topic

505.
Rokosová, Lucie
Faculty: Faculty of Economics and Administration
Year: 2008, studies completed, degree conferred: Ing.
Programme/field: Economic Policy and Administration / Regional Development and Administration
Master's thesis defence: Využití a význam marketingu při propagaci kulturních akcí ve Zlíně | Theses on a related topic

506.
Rokytová, Michaela
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School Teacher Training in Arts, Lower Secondary School Teacher Training in Civics
Master's thesis defence: Mediální svět a reklama – žáci základních škol – výtvarná výchova | Theses on a related topic

507.
Růčková, Alžběta
Faculty: Faculty of Arts
Year: 2019, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Estetic Education
Master's thesis defence: Kýč jako téma mediální výchovy | Theses on a related topic

508.
Rudelová, Dorota
Faculty: Faculty of Law
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Právo proti nekalé soutěži a zákon o provozování rozhlasového a televizního vysílání | Theses on a related topic

509.
Rudnicka, Kateřina
Faculty: Faculty of Education
Year: 2008, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary and Language School Teacher Training in German Language
Master's thesis defence: Werbung im Fremdsprachenunterricht | Theses on a related topic

510.
Rumlenová, Tereza
Faculty: Faculty of Arts
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies, Theory of Interactive Media
Bachelor's thesis defence: Mediální dimenze města | Theses on a related topic

511.
Ryšán, Ondřej
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Commercial Law Studies
Bachelor's thesis defence: Dotěrné obtěžování v nové právní úpravě | Theses on a related topic

512.
Řezníčková, Alena
Faculty: Faculty of Education
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: Specialization in Education / Teacher Training in Foreign Languages - English Language
Bachelor's thesis defence: English advertising slogans and their equivalents in Czech advertisements | Theses on a related topic

513.
Saganová, Natália
Faculty: Faculty of Social Studies
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Media and Communication Studies / Media Studies and Journalism
Master's thesis defence: Komunikačná stratégia Divadla Husa na provázku | Theses on a related topic
Master's thesis defence: Semiotická analýza vybraných plagátov Divadla Husa na provázku | Theses on a related topic

514.
Selka, Miroslav
Faculty: Faculty of Law
Year: 2007, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Tabáková reklama v současné právní úpravě | Theses on a related topic

515.
Seman, Šimon
Faculty: Faculty of Law
Year: 2020, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Klamání spotřebitelů prostřednictvím značek kvality | Theses on a related topic

516.
Semrádová, Barbara
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / History of Arts
Bachelor's thesis defence: Window Display | Theses on a related topic

517.
Schedlingová, Michaela
Faculty: Faculty of Economics and Administration
Year: 2010, studies completed, degree conferred: Bc.
Programme/field: Economy and Management / Business Management
Bachelor's thesis defence: Měření efektivnosti marketingových aktivit podniku | Theses on a related topic

518.
Schejbalová, Elena
Faculty: Faculty of Arts
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Combined Art Studies
Bachelor's thesis defence: Pestrý týden 1926-1927, literární a výtvarná tematika, proměny životního stylu | Theses on a related topic

519.
Schwarz, Erik
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Video ako aparát komunikácie budúcnosti a jeho vnímanie spoločnosťou | Theses on a related topic
Bachelor's thesis defence: Video ako komunikačná forma súčastnosti a jeho vnímanie spoločnosťou | Theses on a related topic

520.
Sikorová, Romana
Faculty: Faculty of Economics and Administration
Year: 2015, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

521.
Simandlová, Šárka
Faculty: Faculty of Education
Year: 2024, studies under way
Programme/field: Czech Language and Literature for Education / Civics and Basics of Social Studies for Education, Czech Language and Literature for Education
Bachelor's thesis defence: Porozumění mediálním sdělením u žáků na 2. stupni ZŠ | Theses on a related topic

522.
Sitáni, Štefan
Faculty: Faculty of Arts
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Philology / English Language and Literature
Bachelor's thesis defence: Persuaze a jazyk reklamy: Analýza tiskových reklamních textů | Theses on a related topic

523.
Skákalová, Alžběta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Historical Sciences / History
Master's thesis defence: Reklama v perioriku Čas (1887-1915) | Theses on a related topic

524.
Skákalová, Alžběta
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in History
Master's thesis defence: Reklama v perioriku Čas (1887-1915) | Theses on a related topic

525.
Skočovský, David
Faculty: Faculty of Sports Studies
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport
Bachelor's thesis defence: Marketing Tipsport extraligy ledního hokeje | Theses on a related topic

526.
Slavinská, Petra
Faculty: Faculty of Arts
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Aesthetics and Culture Studies
Master's thesis defence: Estetika street artu: Vysoké i nízké jako nástroj odporu i komerce | Theses on a related topic

527.
Slivka, Alexander
Faculty: Faculty of Economics and Administration
Year: 2010, studies terminated for failure to fulfill study requirements
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh internetové komunikační kampaně | Theses on a related topic

528.
Slováková, Tereza
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Humor and Its Role in American TV Commercials | Theses on a related topic

529.
Snášelová, Tereza
Faculty: Faculty of Economics and Administration
Year: 2017, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

530.
Sobalvarro, Anemilia
Faculty: Faculty of Economics and Administration
Year: 2020, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management (Eng.)
Master's thesis defence: Social Media Marketing | Theses on a related topic

531.
Soběslavská, Vendula
Faculty: Faculty of Education
Year: 2009, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in French Language
Master's thesis defence: Le lexique de la publicité en classe de FLE | Theses on a related topic

532.
Sojková, Monika
Faculty: Faculty of Economics and Administration
Year: 2014, studies completed, degree conferred: Bc.
Programme/field: Finance and Accounting / Finance
Bachelor's thesis defence: Vliv marketingových nákladů na daňový základ podniku a jeho optimalizace | Theses on a related topic

533.
Součková, Kateřina
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Mgr.
Programme/field: Philology / English Language and Literature
Master's thesis defence: Comparison of the English Way of Advertising with its Spanish Counterparts | Theses on a related topic

534.
Sováková, Lucie
Faculty: Faculty of Economics and Administration
Year: 2012, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Komunikační strategie podniku | Theses on a related topic

535.
Staněk, Aleš
Faculty: Faculty of Sports Studies
Year: 2012, studies completed, degree conferred: Bc.
Programme/field: Physical Education and Sport / Management in Sport (combination/specialization: Management in Sport)
Bachelor's thesis defence: Organizace sportovní akce - MS U18 v ledním hokeji | Theses on a related topic

536.
Statečný, Jan
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Skrytá reklama - právní a ekonomické aspekty | Theses on a related topic

537.
Stejskal, Ondřej
Faculty: Faculty of Arts
Year: 2016, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Master's thesis defence: Rozšířená realita a její využití v současné době | Theses on a related topic

538.
Strachoňová, Helena
Faculty: Faculty of Arts
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: General Theory and History of Arts and Culture / Theory of Interactive Media
Bachelor's thesis defence: Technologie motion capture a její využití v umění a populární kultuře | Theses on a related topic

539.
Streitová, Gabriela
Faculty: Faculty of Arts
Year: 2011, studies completed, degree conferred: Bc.
Programme/field: Philology / General Linguistics, Italian Language and Literature
Bachelor's thesis defence: Sulle caratteristiche principali delle pubblicità automobilistiche e motociclistiche | Theses on a related topic

540.
Streitová, Gabriela
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Philology / General Linguistics, Italian Language and Literature
Master's thesis defence: Su alcune caratteristiche linguistiche delle pubblicità dei prodotti cosmetici per uomo e per donna | Theses on a related topic

541.
Streitová, Gabriela
Faculty: Faculty of Arts
Year: 2013, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Secondary Schools / Upper Secondary School Teacher Training in Italian Language and Literature
Master's thesis defence: Su alcune caratteristiche linguistiche delle pubblicità dei prodotti cosmetici per uomo e per donna | Theses on a related topic

542.
Suchánková, Markéta
Faculty: Faculty of Arts
Year: 2018, studies completed, degree conferred: Mgr.
Programme/field: General Theory and History of Arts and Culture / Culture Management
Master's thesis defence: Koncepce marketingové strategie Filharmonie Bohuslava Martinů ve Zlíně | Theses on a related topic

543.
Suchánková, Renata
Faculty: Faculty of Economics and Administration
Year: 2021, studies completed, degree conferred: Ing.
Programme/field: Economy and Management / Business Management
Master's thesis defence: Návrh komunikační kampaně | Theses on a related topic

544.
Suk, Rudolf
Faculty: Faculty of Law
Year: 2014, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Skrytá reklama | Theses on a related topic
Master's thesis defence: Skrytá reklama | Theses on a related topic

545.
Svačina, Karel
Faculty: Faculty of Social Studies
Year: 2007, studies completed, degree conferred: Bc.
Programme/field: Media and Communication Studies / Media Studies and Journalism (combination/specialization: Digital Media), Sociology
Bachelor's thesis defence: Věda a expertíza v reklamě: kvalitativní analýza | Theses on a related topic

546.
Svoboda, Ondřej
Faculty: Faculty of Informatics
Year: 2012, studies completed, degree conferred: Mgr.
Programme/field: Applied Informatics / Service Science, Management and Engineering
Master's thesis defence: Audiovizuální marketingová podpora ICT produktů a služeb | Theses on a related topic

547.
Svoboda, Tomáš
Faculty: Faculty of Law
Year: 2015, studies completed, degree conferred: Bc.
Programme/field: Legal Specializations / Law and Business
Bachelor's thesis defence: Reakce spotřebitele na srovnávací reklamu | Theses on a related topic

548.
Sýkora, Petr
Faculty: Faculty of Law
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Law and Legal Science / Law
Master's thesis defence: Srovnávací reklama v USA | Theses on a related topic

549.
Sýkorová, Hana
Faculty: Faculty of Education
Year: 2010, studies completed, degree conferred: Mgr.
Programme/field: Teacher Training for Primary and Lower Secondary Schools / Lower Secondary School and Language School Teacher Training in French Language
Master's thesis defence: Les médias comme moyen d apprendre | Theses on a related topic

550.
Sylla, Christine
Faculty: Faculty of Arts
Year: 2021, studies completed, degree conferred: Mgr.
Programme/field: Theory of Interactive Media / Theory of Interactive Media
Master's thesis defence: Umenie nových médií vo Francúzsku z hľadiska stratégie online prezentácie a propagácie | Theses on a related topic