ESF:BPR_MGCR Tourism management - Course Information

BPR_MGCR Tourism management

Extent and Intensity

0/3/0. 5 credit(s). Type of Completion: zk (examination).
In-person direct teaching

Teacher(s)

Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Ing. Bc. Andrea Holešinská, Ph.D. (seminar tutor)

Guaranteed by

Ing. Bc. Andrea Holešinská, Ph.D.
Department of Regional Economics – Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Supplier department: Department of Regional Economics – Faculty of Economics and Administration

Timetable

except Mon 16. 2., except Mon 6. 4.

• Timetable of Seminar Groups:

BPR_MGCR/01: Mon 10:00–11:50 P403 and each even Thursday 10:00–11:50 P302b, except Mon 16. 2., except Thu 19. 2., except Mon 6. 4., A. Holešinská
BPR_MGCR/02: Mon 10:00–11:50 P403 and each odd Thursday 10:00–11:50 P302b, except Mon 16. 2., except Mon 6. 4., except Thu 9. 4., A. Holešinská
BPR_MGCR/03: Mon 10:00–11:50 P403 and each even Thursday 14:00–15:50 S310, except Mon 16. 2., except Thu 19. 2., except Mon 6. 4., A. Holešinská

Prerequisites

! BPR_MGCR Tourism management
basic knowledge of Tourism (BPR_CERU)

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

fields of study / plans the course is directly associated with

• Regional Development and Tourism (programme ESF, B-RRCR)

Abstract

The course focuses on both theoretical and practical aspects of developing a destination through destination management. It is therefore a practical science of the management process implemented in the specific conditions of a destination, which is made up of tourism stakeholders, e.g. entrepreneurs, municipalities, local residents. Great emphasis is placed on cooperation. This is also the focus of the practical skills that students will acquire upon completing the course. The aim of the course is to transform knowledge about destination management into the ability to apply it in practice.

Learning outcomes

At the end of this course, students will be able to: - define key terms from the terminology of destination management; - apply knowledge of destination management in practice; - analyze key data about the destination from an internal and external perspective; - compile a SWOT matrix for the destination; - develop a development strategy. Students will also gain competencies in the areas of teamwork, time management and, last but not least, self-presentation.

Key topics

• Basics of management and its process
• Introduction to destination management
• Process of destination management
• Destination management in practice – foreign and Czech experience
• Human resource management in a destination
• Tourism Resource management and sustainable tourism
• Quality management in tourism
• Information management in tourism (DMS)
• Crisis management for tourism

Study resources and literature

required literature
• HOLEŠINSKÁ, Andrea. Destinační management : umění rozvíjet destinaci. První vydání. Praha: Grada, 2022, 336 stran. ISBN 9788027132188. URL info
• HOLEŠINSKÁ, Andrea. Destinační management jako nástroj regionální politiky cestovního ruchu (Destination management as an instrument for regional tourism policy). 1st ed. Brno: Masarykova univerzita, 2012, 152 pp. ISBN 978-80-210-5847-7. info

recommended literature
• RITCHIE, J. R. Brent and Geoffrey I. CROUCH. The competitive destination : a sustainable tourism perspective. Wallingford: CABI publishing, 2003, xvii, 272. ISBN 0851996647. info
• HOLEŠINSKÁ, Andrea. Destinační management aneb Jak řídit turistickou destinaci (Destination management or How to manage a tourist destination). Brno: ESF MU, 2007, 90 pp. první. ISBN 978-80-210-4500-2. info
• BIEGER, Thomas. Management von Destinationen. 7., unveränderte Aufl. München: Oldenbourg, 2008, xii, 365. ISBN 9783486586282. URL info
• NEJDL, Karel. Management destinace cestovního ruchu. Vyd. 1. Praha: Wolters Kluwer Česká republika, 2011, 204 s. ISBN 9788073576738. info

Approaches, practices, and methods used in teaching

The main approach is project-based teaching based on team cooperation. Experts from practice are also involved in the teaching. 
The grant of 5 ECTS (125 hours) includes: 36 hours of direct teaching (seminars); 15 hours of self-study - preparation for self-correction tests; 64 hours of team cooperation - project preparation; 9 hours of exam preparation; 1 hour of oral exam.

Method of verifying learning outcomes and course completion requirements

Theoretical knowledge is verified during the semester in the form of self-correction tests with closed questions, ABCD variants. The points obtained from the tests are included in the overall assessment and constitute 30% of the grade.
The student's practical skills, i.e., the ability to analyze data and develop a strategy, are tested in the form of a teamwork project, the evaluation of which constitutes 70% of the grade. The process of project preparation is controlled during the semester, i.e., the student receives feedback within the framework of a team consultation. 
The exam takes the form of an oral defense/presentation of a seminar project. 
The student has the opportunity to earn additional points during the semester, which (s)he can use to improve her/his overall grade in the course (e.g., for activity in seminars). More detailed information is provided in the first session and is available in the IS in the study materials/interactive syllabus.

Alternate completion

There are no attendance requirements for Erasmus students. 
The exam is oral and tests both theoretical and practical knowledge. The list of exam questions is published in the IS during the semester.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course is taught annually.
General note: Nezapisují si studenti, kteří absolvovali předmět BPR_MGCR.

Listed among pre-requisites of other courses

• BPR_MGCR Tourism management
  !BPR_MGCR  

• Enrolment Statistics (recent)
  
• Permalink: https://is.muni.cz/course/econ/spring2026/BPR_MGCR