MPV_EAIH Entrepreneurship and Innovation in Healthcare

Faculty of Economics and Administration
Autumn 2025
Extent and Intensity
2/0/0. 2 credit(s). Type of Completion: k (colloquium).
In-person direct teaching
Teacher(s)
PharmDr. Dominik Grega, Ph.D. (lecturer)
PharmDr. Martin Višňanský, MBA, Ph.D. (lecturer)
Mgr. Eva Skočíková (assistant)
Guaranteed by
PharmDr. Martin Višňanský, MBA, Ph.D.
Department of Public Economics – Faculty of Economics and Administration
Contact Person: Jana Biskupová
Supplier department: Department of Public Economics – Faculty of Economics and Administration
Timetable
Fri 14. 11. to Fri 19. 12. Fri 14:00–17:50 S309
Prerequisites
No specific prerequisites and/or co-requisites.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 19 student(s).
Current registration and enrolment status: enrolled: 10/19, only registered: 0/19, only registered with preference (fields directly associated with the programme): 0/19
fields of study / plans the course is directly associated with
Abstract
The aim of the subject is to capture the healthcare industry technologies boom. As technology has improved and become more widely available, many companies are moving into healthcare or healthcare-adjacent fields, driven by entrepreneurs who see the value of this emerging market.
Healthcare entrepreneurship is the act of creating a product, process, or service that fills a need or introduces a new development in medicine or healthcare delivery.
Entrepreneurial activities and innovations have emerged from and will continue to be driven by several actors along the healthcare value chain but especially from non-traditional healthcare players. This means healthcare companies are experiencing an unprecedented level of competition.
The aim of this subject is thus to recognize the role of the entrepreneurs in healthcare and embrace their entrepreneurial education, habits, and knowledge for survival.
Learning outcomes
As health professionals are seldom associated with entrepreneurship, the subject will provide framework for resources to encourage innovation by guiding the stakeholders through an idea development process specific to the experience and working environment of health professionals.

After completing the course, a student will be able to:
- learn and practice on selected cases studies the process of entrepreneurship to improve the quality of health care and services,
- understand selected critical issues in healthcare entrepreneurship and innovation,
- comprehend the design and management of entrepreneurship in healthcare environment,
- identify and describe the key issues in healthcare entrepreneurship, such as opportunity identification, the entrepreneurial ecosystem including accelerators, the benefits of open innovation for the sector, and social entrepreneurship in healthcare.
Key topics
  • Following topics will be presented and discussed:
  • - Entrepreneurship in Healthcare: Past Contributions and Future Opportunities;
  • - Competition vs Collaboration in Healthcare;
  • - Healthcare Innovation and Incubators / Accelerators;
  • - Value for Money Principle;
  • - Licensing vs Open-source Models;
  • - Big Data, Smart Technologies, Wearables and AI in Healthcare;
  • - Electronic Health Records and E-Health;
  • - Digital Health; Telemedicine, Remote and Homecare delivery; Point-of-Care Devices and Services;
  • - New Models of Financing Healthcare;
  • - New standards in Healthcare Workforce Capacity Building, Learning, Certification and Licensing;
  • - Mobility of Healthcare Workforce; Health tourism and cross-border healthcare;
  • - Legal, Regulatory and Ethical Implications of New Business Models in Healthcare.
Study resources and literature
    recommended literature
  • Kearne C et al.: Leading Innovation and Entrepreneurship in Healthcare A Global Perspective. Edward Elgar Publishing, 2022.
  • AI in e-health : human autonomy, data governance and privacy in healthcare. Edited by Marcelo Corrales - Michael Lowery Wilson - Mark Fenwick - Nikolaus For. First published. Cambridge: Cambridge University Press, 2022, xv, 471. ISBN 9781108830966. info
  • Computational intelligence and soft computing applications in healthcare management science. Edited by Muhammet Gul - Erkan Celik - Suleyman Mete - Faruk Serin. Hershey, PA: Medical Information Science Reference, 2020, xix, 322. ISBN 9781799825814. info
  • Brilliant Business Models in Healthcare Get Inspired to Cure Healthcare. Edited by Jeroen Kemperman - Jeroen Geelhoed - Jennifer op ‘t Hoog. Cham: Imprint: Springer, 2017, XIX, 429. ISBN 9783319264400. URL info
    not specified
  • SOJKA, Kamila. Cross-border healthcare between Czech Republic and Federal Republic of Germany. Edited by Jaroslav Stránský. 92 listů. URL info
  • Wilden R et al.: Entrepreneurship in Healthcare. Routledge, 2020.
  • Rich CR et al.: Health Entrepreneurship. A Practical Guide. Routledge, 2019.
  • Mazurtek Melnyk B et al.: Evidence-Based Leadership, Innovation and Entrepreneurship in Nursing and Healthcare: A Practical Guide to Success. Springer Publishing Company, 2019.
  • Big Data in Healthcare Extracting Knowledge from Point-of-Care Machines. Edited by Pouria Amirian - Trudie Lang - Francois van Loggerenberg. Cham: Imprint: Springer, 2017, VII, 100. ISBN 9783319629902. URL info
  • HALL, Robert T. An introduction to healthcare organizational ethics. Oxford: Oxford University Press, 2000, xii, 265. ISBN 0195135601. info
Approaches, practices, and methods used in teaching
Monological Lectures, Dialogic (discussion, interview, brainstorming) Workshops, Individual and Group Assignment / Presentations
Method of verifying learning outcomes and course completion requirements
One Individual and One Group Project assignment and presentation (format and content pre-agreed mid-term).
Colloquium on Individual and Group Projects outcomes, followed by final evaluation of the Projects outcomes.
Presentations (10-15 min each) should be submitted latest 2 days prior to the last session, ready for open-class discussion and further assessment and appraisal.
Language of instruction
English
Further Comments
Study Materials
The course is taught annually.
  • Enrolment Statistics (recent)
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