BPR_PNPC Tourism Policies and its Support Instruments

Faculty of Economics and Administration
Spring 2018
Extent and Intensity
2/0. 4 credit(s). Type of Completion: zk (examination).
Ing. Bc. Andrea Holešinská, Ph.D. (lecturer)
Ing. Martin Šauer, Ph.D. (assistant)
Ing. Markéta Novotná, Ph.D. (lecturer)
Ing. Ondřej Repík (assistant)
Guaranteed by
Ing. Bc. Andrea Holešinská, Ph.D.
Department of Regional Economics and Administration - Faculty of Economics and Administration
Contact Person: Ing. Iveta Suchomelová Vašíčková
Supplier department: Department of Regional Economics and Administration - Faculty of Economics and Administration
basic knowledge of tourism (BPR_CERU)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective of the course is to introduce the importance and application of tourism policy, implementation of its instruments and the activities of the responsible bodies. All this presented on the example of the Czech Republic, European Union and other selected countries.
Learning outcomes
At the end of the course students should be able
- to define key terms from the terminology of tourism policy;
- to understand the fundamental basis of tourism policy;
- to explain the implementation of tourism policy instruments and the activities of tourism policy representatives ;
- to analyze tourism policy in the Czech Republic, the EU and other selected countries;
- to express the benefits of tourism policy.

  • Theoretical part of tourism public policy
  • Economic aspects of tourism
  • Tourism planning
  • Key elements of tourism policy (instruments, bodies, targets)
  • Tourism policy in the Czech Republic (national and regional level)
  • Tourism policy in EU
  • Instruments and bodies of tourism policy in EU
  • Tourism policy in selected countries
  • International tourism policy
    required literature
  • HOLEŠINSKÁ, Andrea, Martin ŠAUER and Ondřej REPÍK. Politiky a nástroje podpory cestovního ruchu (Politics and instruments of tourism support). Brno: ESF MU, 2011. 92 pp. info
  • HOLEŠINSKÁ, Andrea. Destinační management jako nástroj regionální politiky cestovního ruchu (Destination management as an instrument for regional tourism policy). 1. vyd. Brno: Masarykova univerzita, 2012. 152 pp. ISBN 978-80-210-5847-7. info
    recommended literature
  • HALL, Colin Michael and John M. JENKINS. Tourism and public policy. 1st ed. London: Thomson, 1995. 116 s. ISBN 1861529988. info
  • ELLIOTT, James. Tourism : politics and public sector management. London: Routledge, 1997. 279 s. ISBN 0415071585. info
  • HALL, Colin Michael. Tourism planning : policies, processes and relationships. 2nd ed. Harlow: Pearson Prentice Hall, 2008. xvii, 302. ISBN 9780132046527. info
  • HOUŠKA, Petr and Zdenka PETRŮ. Cestovní ruch v působnosti orgánů EU : (vybrané dokumenty). Vyd. 1. Praha: Oeconomica, 2010. 275 s. ISBN 9788024516455. info
Teaching methods
Lessons take form of lectures (once a week). The course also includes a semester paper (essay).

Assessment methods
To sign for the exam, students must fulfil following requirements: a submission of a semester paper in the required quality.
The exam has a written form (test - approximately 15 opened and closed questions). To obtain the mark from the course, students must reach at least 60% of all points from the exam test.
The final mark is a sum of points from semester paper (40%) and written exam test (60%).

Language of instruction
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: every week.
Information about innovation of course.
This course has been innovated under the project "Inovace studia ekonomických disciplín v souladu s požadavky znalostní ekonomiky (CZ.1.07/2.2.00/28.0227)" which is cofinanced by the European Social Fond and the national budget of the Czech Republic.

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The course is also listed under the following terms Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2019.
  • Enrolment Statistics (Spring 2018, recent)
  • Permalink: https://is.muni.cz/course/econ/spring2018/BPR_PNPC