b5227 Fundamentals of management and business literacy

Faculty of Sports Studies
spring 2026

The course is not taught in spring 2026

Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
Mgr. Bc. Oldřich Racek, Ph.D. (lecturer)
Mgr. Bc. Oldřich Racek, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Bc. Oldřich Racek, Ph.D.
Department of Sport Performance and Exercise Testing – Faculty of Sports Studies
Supplier department: Department of Sport Performance and Exercise Testing – Faculty of Sports Studies
Prerequisites (in Czech)
BOZP_OK(bozp_po_stud) && BOZP_OK(bozp_po_stud_fsps)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course Fundamentals of Management and Business Literacy is to provide students with a comprehensive knowledge of the basic principles of management and basic concepts in the field of business. Through a combination of lectures and seminars, students will gain insight into effective management practices, develop critical thinking skills in business, and cultivate a solid foundation of business literacy.
Learning outcomes
At the end of this course, students will be able to:
- define management and its role in achieving organizational goals;
- identify and explain the four functions of management: planning, organizing, leading and controlling;
- recognize the importance of effective management in different industries and contexts;
- describe the strategic planning process and its importance in aligning the goals of an organization;
- understand the concept of organizational structure and its impact on communication and effectiveness;
- identify different organizational structures and their advantages and limitations;
- analyze the role of organizational culture in shaping employee behavior and organizational success;
- explain different leadership styles and their application in different situations;
- identify key performance indicators (KPIs) and their importance in measuring success;
- apply techniques for evaluating and improving individual and team performance;
- identify the major challenges associated with effective use of time;
- set personal time goals and develop plans to achieve them;
- understand issues in the business environment of the country;
- define the rights and responsibilities of an entrepreneur;
- analyze ethical dilemmas in the context of business and propose ethical solutions;
- define marketing and its role in creating value for customers;
- conduct basic market research to understand customer needs and preferences;
- explain basic financial concepts such as revenue, expenses and profit;
- understand the basic principles of accounting and financial reporting;
- apply the knowledge acquired in the preparation of a business plan.
Syllabus
  • 1. Introduction to Management.
  • 2. Planning and Decision Making.
  • 3. Organizing and organizational structure.
  • 4. Leadership and motivation.
  • 5. Control.
  • 6. Time management.
  • 7. Introduction to business.
  • 8. Business ethics and social responsibility.
  • 9. Marketing and market research.
  • 10. Basic finance and accounting principles.
  • 11. Business Plan.
Literature
    required literature
  • SRPOVÁ, Jitka and Václav ŘEHOŘ. Základy podnikání : teoretické poznatky, příklady a zkušenosti českých podnikatelů. 1. vyd. Praha: Grada, 2010, 427 s. ISBN 9788024733395. URL info
  • KOTLER, Philip. Moderní marketing : 4. evropské vydání. Translated by Jana Langerová - Vladimír Nový. 1. vyd. Praha: Grada, 2007, 1041 s. ISBN 9788024715452. info
    recommended literature
  • SRPOVÁ, J. a kol. Podnikatelský plán a strategie. 1. vyd. Praha: Grada Publishing, 2011, 194 pp. ISBN 978-80-247-4103-1. info
    not specified
  • BLAŽEK, Ladislav. Management : organizování, rozhodování, ovlivňování. 2., rozš. vyd. Praha: Grada, 2014, 211 s. ISBN 9788024744292. URL info
  • DONNELLY, James H.; James L. GIBSON and John M. IVANCEVICH. Management. Translated by Václav Dolanský - Josef Koubek. Vyd. 1. Praha: Grada, 1997, 821 s. ISBN 8071694223. info
Teaching methods
- teaching is conducted in the form of lectures and seminars;
- project-oriented teaching (analysis of case studies);
- practical teaching (worksheets, group work, brainstorming, role play...);
- group discussions and group problem solving;
- indirect teaching (self-study of recommended literature, completion of worksheets);
- interactive curriculum.
Assessment methods
Successful completion of all interim required assignments given to students is a prerequisite for admission to the oral examination (evaluated A - F).
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught every week.
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