n4221 Professional Practice 2

Faculty of Sports Studies
Spring 2020
Extent and Intensity
0/0/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Mgr. Milena Strachová, Ph.D. (seminar tutor)
Guaranteed by
doc. Mgr. Milena Strachová, Ph.D.
Department of Social Sciences and Sport Management – Faculty of Sports Studies
Supplier department: Department of Social Sciences and Sport Management – Faculty of Sports Studies
Prerequisites
the subject follows the Practical practice I
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Learning outcomes of the course unit The aim of the course is to develop students' practical skills built on the theoretical basis in the following areas: team work - organizing a larger sporting event by securing all means (sponsors, subsidies, etc.).
Learning outcomes
Student will be able to: * is able to apply theoretical knowledge to practice * understands club running, management and marketing * can be oriented in a sporting environment * Can apply for subsidies for sport * is able to design a project for a   sporting event * can organize a sporting event of a larger nature * Manages to analyze possible shortcomings and problems
Syllabus
  • Students are assigned to sports clubs, clubs, associations, etc. They work under the supervision of a selected lecturer or manager in assigned organizations. In practice, emphasis is placed on: professional skills, sense of collective co-operation, ability to carry out the assigned task. The main task will be to organize a bigger sporting event. The student will demonstrate the initiative in the form of an active approach - seeking sponsors, applying for grants, etc.
Literature
    recommended literature
  • NOVÁ, Jana. Marketing sportu (Sports marketing). In Jaroslav Rektořík. Management, marketing a ekonomika sportu. 1.vyd. Brno: Masarykova univerzita, 2016, p. 133-137, 149-172, 24 pp. 1. vydání, 2016. ISBN 978-80-210-8346-2. info
  • NOVÁ, Jana. Management sportu – teorie, případové studie, kvalita (Sport Management- Theory, Case Studies, Quality). Brno: Masarykova univerzita, 2014, 155 pp. ISBN 978-80-210-6780-6. Available from: https://dx.doi.org/10.5817/CZ.MUNI.M210-6781-2014. info
  • RACEK, Oldřich. Marketing sportu (Sports marketing). Online. Brno: Masarykova univerzita, 2014, p. nestránkováno, 18 pp. ISBN 978-80-210-7378-4. URL info
  • ČÁSLAVOVÁ, Eva. Management a marketing sportu. 1. vyd. Praha: Olympia, 2009, 225 s. ISBN 9788073761509. info
  • ČÁSLAVOVÁ, Eva. Management sportu. Praha: East West Publishing Company, 2000, 172 s. ISBN 8072190105. info
Teaching methods
theoretical preparation, creation of an action project (project management); Swot analysis.
Assessment methods
positive evaluation, final report - SWOT analysis
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
Information on the extent and intensity of the course: 75 hod.
The course is also listed under the following terms spring 2021, spring 2022, spring 2023, spring 2024, spring 2025.
  • Enrolment Statistics (Spring 2020, recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2020/n4221