FSS:ZUR110 Mass communication theory - Course Information

ZUR110 Introduction to mass communication theory: history of changes in the research on mass media effects

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

doc. Mgr. Lukas Blinka, PhD. (lecturer)
Mgr. et Mgr. Marína Urbániková, Ph.D. (lecturer)
Mgr. Helga Martinková (assistant)
Mgr. et Mgr. Martin Vérteši (assistant)

Guaranteed by

doc. Mgr. Lenka Waschková Císařová, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies

Timetable

Wed 16:00–17:40 P51 Posluchárna V. Čermáka

Prerequisites (in Czech)

! ZURb1104 Mass communication theory &&! NOW ( ZURb1104 Mass communication theory )&&( ZUR104 Communication studies - intro || TYP_STUDIA ( N ))

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 30 student(s).
Current registration and enrolment status: enrolled: 0/30, only registered: 0/30

fields of study / plans the course is directly associated with

there are 17 fields of study the course is directly associated with, display

Course objectives

The main goal is to introduce basic concepts, methods and theories that help to understand the effects media use can have on feelings, behaviours, and attitudes. The course provides an introduction into media effects research and theories. Particularly, the perspective of media studies, social psychology, and sociology will be used. The course is divided into three thematic blocks. The first one introduces media effects as a specific branch of media studies that has its own development, terminology, and methodological specifics. The second block focuses on theories that describe and explain when, why, how and what effects may happen under the influence of media use. The third block applies methodological and theoretical knowledge on traditional media studies topics like media violence, media and sex, stereotypes formation, political communication.

Learning outcomes

At the end of this course, students should be able to:
- be familiar with media effect theories and their development;
- understand the research methods, both their usefulness and limits, that are used to study media effects;
- to apply such knowledge;
- critically approach media effect topics, especially in the form of various moral panics;

Syllabus

• 1. Media impact, media influence, media effect: basic definition
• 2. The key topics of media impact debate
• 3. Theory of perception
• 4. Social perception and media content
• 5. Selectivity and media
• 6. Persuasion theory and media
• 7. Two step flow communication and opinion leaders
• 8. Agenda setting I.
• 9. Agenda setting II.
• 10. Knowledge gap
• 11. Spiral of silence
• 12. Cultivation analysis
• 13. Aggression and violence in media content

Literature

required literature
• SPARKS, Glenn Grayson. Media effects research : a basic overivew. Fifth edition. Boston: Cengage Learning, 2016, xx, 348. ISBN 9781305077478. info
• The Oxford handbook of media psychology. Edited by Karen E. Dill. New York: Oxford University Press, 2013, xviii, 558. ISBN 9780199394821. info
• GILES, David. Psychologie médií. Translated by Helena Šolcová. Vyd. 1. Praha: Grada, 2012, 185 s. ISBN 9788024739212. info
• Media effects : advances in theory and research. Edited by Jennings Bryant - Mary Beth Oliver. 3rd ed. Abingdon, Oxon: Routledge, 2009, xv, 640. ISBN 9780805864502. info

Teaching methods

Lectures, readings

Assessment methods

Written final test (75%) and written in-semester test (25%).

Language of instruction

Czech

Further Comments

Study Materials
The course can also be completed outside the examination period.
The course is taught annually.

• Enrolment Statistics (recent)
  
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