ZURn4102 Media Psychology

Faculty of Social Studies
Spring 2025
Extent and Intensity
2/0/0. 4 credit(s). Type of Completion: zk (examination).
In-person direct teaching
Teacher(s)
Mgr. et Mgr. Marie Jaroň Bedrošová, Ph.D. (lecturer)
doc. Mgr. et Mgr. Hana Macháčková, Ph.D. (lecturer)
Guaranteed by
doc. Mgr. et Mgr. Hana Macháčková, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Boris Rafailov, Ph.D.
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Prerequisites (in Czech)
TYP_STUDIA(MN)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to introduce psychological interpretation – both theoretical and empirical – to understanding of media selection and media use effects. Content of the lecturers is going to be classical psychological themes applied to media situation (e.g. emotions and cognition that underline media selection and effects) as well as topics that are considered as chief topics within media psychology (e.g. media violence, excessive media use, porn use).
Learning outcomes
Students will be able to:
- Orientate in basic knowledge and theories of psychology
- Orientate in basic knowledge of media studies and media effects studies
- Apply this knowledge to understand motives and effects of both traditional and new media usage
- Know recent trends of media psychology research
- Be able to critically read and evaluate popular media messages that present research from media psychology
Syllabus
  • Theories and methods of media psychology
  • Media and emotions
  • Media and cognitions – learning, memory, attention, intelligence
  • Media and psychology of persuasion
  • Media, stereotypes, and hateful content
  • Media violence and aggression due to media usage
  • Media, sex, pornography
  • Online communication and relationships
  • Excessive media use, health & well-being
  • Children, adolescents, and media
  • Media and identity
Literature
  • SLATER, M. D. (2007). Reinforcing spirals: The mutual influence of media selectivity and media effects and their impact on individual behavior and social identity. Communication Theory, 17(3), 281-303.
  • VALKENBURG, P. M., & PETER, J. (2013). The differential susceptibility to media effects model. Journal of Communication, 63(2), 221-243.
  • PERSE, Elizabeth M. and Jennifer L. LAMBE. Media effects and society. Second edition. New York: Routledge, Taylor & Francis Group, 2017, x, 328. ISBN 9780415878197. info
  • The Oxford handbook of media psychology. Edited by Karen E. Dill. New York: Oxford University Press, 2013, xviii, 558. ISBN 9780199394821. info
  • GILES, David. Psychologie médií. Translated by Helena Šolcová. Vyd. 1. Praha: Grada, 2012, 185 s. ISBN 9788024739212. info
  • Media effects : advances in theory and research. Edited by Jennings Bryant - Mary Beth Oliver. 3rd ed. Abingdon, Oxon: Routledge, 2009, xv, 640. ISBN 9780805864502. info
Teaching methods
lecture, reading
Assessment methods
essay, final exam
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is taught: every week.
The course is also listed under the following terms Spring 2021, Spring 2022, Spring 2023, Spring 2024.
  • Enrolment Statistics (Spring 2025, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2025/ZURn4102