FSS:ZURn6602 Communication Development - Course Information
ZURn6602 Communication, Entrepreneurship and Professional Development
Faculty of Social StudiesSpring 2025
The course is not taught in Spring 2025
- Extent and Intensity
- 1/1/0. 4 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Charles Michael Elavsky, Ph.D. (lecturer)
- Guaranteed by
- Charles Michael Elavsky, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová - Prerequisites (in Czech)
- ! ZUR589t Communication
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
- Course objectives
- What does it mean to be entrepreneurial? What does it mean to engage entrepreneurship within and across professional spaces and cultural places? What does the mindset and behavior of an entrepreneur look like? This course is designed for those students who wish to explore the idea of professional entrepreneurship and what it means across the theoretical-practical spectrum as one considers it from the introspective and interpersonal to an international perspective. In this course, students learn the essential attributes of thinking like an entrepreneur and the stages one goes through in taking the seed of an idea and growing it into a successful professional model. Moreover, it provides practical insights into the practices and mindset needed to understand the entrepreneurial lifestyle, creating and finding opportunities (as well as evaluating and acting upon them) and ultimately resourcing new opportunities which can lead to one’s independent professional and personal growth. In short, this course approaches and engages entrepreneurialism as a combination of reflection, practice, and active learning through student engagement with intellectual and contextual resources found within themselves, their local community and at the edges of their conceptual thinking.
- Learning outcomes
- Students will be able to:
- understand the characteristics of a successful entrepreneur
- possess an understanding of entrepreneurial mindset, skillset, and toolset to apply to their own thinking about start-ups and engaging in independent professional ventures within and across different cultural contexts
- understand the components of an entrepreneurial business plan,
- develop a vocabulary of business competencies,
- understand the opportunities and challenges to developing one’s own professional ventures - Syllabus
- 1. General Introduction
- 2. Practicing Entrepreneurship
- 3. Developing an Entrepreneurial Mindset
- 4. Supporting Social Entrepreneurship
- 5. Generating New Ideas
- 6. Using Design Thinking
- 7. Testing and Experimenting in Markets
- 8. Building Business Models
- 9. Financial Planning for Entrepreneurs
- 10. Learning from Failure
- 11. Developing Networks
- 12. Marketing and Pitching your Idea
- 13. Wrap Up/Exams
- Literature
- NECK, H, NECK, C. and MURRAY, E. Entrepreneurship: The Practice and Mindset. Sage Publishing: Los Angeles, CA, 2017.
- Teaching methods
- lecture, seminar discussion
- Assessment methods
- weekly journal writing assignments, exams, attendance/participation
- Language of instruction
- English
- Further Comments
- The course is taught annually.
The course is taught: every week.
- Permalink: https://is.muni.cz/course/fss/spring2025/ZURn6602