ZUR393a Media, Society, and Culture

Fakulta sociálních studií
jaro 2016
Rozsah
0/2. 6 kr. Ukončení: z.
Vyučující
Tae-Sik Kim, Ph.D. (přednášející)
Garance
prof. PhDr. Jiří Pavelka, CSc.
Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Kontaktní osoba: Ing. Bc. Pavlína Brabcová
Dodavatelské pracoviště: Katedra mediálních studií a žurnalistiky – Fakulta sociálních studií
Rozvrh
Čt 13:30–15:00 AVC
Předpoklady
This course is designed to help students develop an understanding the complexity of media environments in our contemporary society. Students will consider ‘media’ as cultural practices and discourses. The course will look at the evolution of communication and media industries over time to explore how models for information distribution and reception have facilitated communication in modern society. As well, students will look at the ways that media practices influence and order other practices in the social world. The first half of the course will cover an historical and theoretical overview of contemporary media practices, including definitions of ‘media’, technological determinism and culture, and media and culture industry. The second half of the course will then focus on each medium such as newspapers, television, and ‘new’ media as environments of practice.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Předmět si smí zapsat nejvýše 20 stud.
Momentální stav registrace a zápisu: zapsáno: 0/20, pouze zareg.: 0/20, pouze zareg. s předností (mateřské obory): 0/20
Mateřské obory/plány
předmět má 14 mateřských oborů, zobrazit
Cíle předmětu
• To understand the history of media and technology to comprehend their reciprocal roles in relation to society and culture

• To critically evaluate the power of cultural media and symbolic meaning-making in affecting fundamental social change

• To comprehend the ways in which the form of different media –newspapers, TV, video, exhibition and new media – affects cultural meaning-making
Osnova
  • Week 1. Introduction to the course
  • Week 2. Media vs Culture: Views on Technologies
  • • MC p.3- 29
  • • Mumford, L. “Technics and Civilization”
  • Week 3. Media Effects
  • • MC p.467-489
  • • McQuail, D. “The influence and effects of mass media”
  • Week 4. Culture Industry and Society
  • • Adorno, T. & Horkheimer, M. “Culture industry: Enlightenment and mass deception”
  • Week 5. Media, Information, and People
  • • Chomsky and Media
  • • Manufacturing Consent on YouTube ( http://www.youtube.com/watch?v=RO51ahW9JlE )
  • Week 6. Alternative Media
  • • Understanding Alternative Media p. 51-62
  • • Shirky, C. “Here comes everybody” Chapter 3
  • Week 7. Take Home Examination
  • Week 8. Print Media and Culture
  • • MC p. 247-276, 313-339
  • Week 9. Electronic Media and Culture
  • • McLuhan, M. “Understanding Media” Chapters: Radio and Television
  • Week 10. Advertisement
  • • Jhally, S. “Image­Based Culture: Advertising and Popular Culture”
  • Week 11. The Internet
  • • MC p. 43-67
  • Week 12. Group Presentation
  • Week 13. Final Examination
Výukové metody
The format of the course is a combination of lectures and controlled discussions of assigned readings.

All students are expected to read textbooks assigned and to develop appropriate discussion questions.

TEXTBOOK

Richard Campbell, Christopher Martin, and Bettina Fabos, MEDIA AND CULTURE: An Introduction to Mass Communication (Bedford/St. Martin’s, 2010).
Metody hodnocení
 Take Home Examination 30%
A 7-8 page long essay on the relationship between media and society.

 Group Presentation 20%
• Group with 3-4 colleagues
• Introduce your local (national) media
• Submit PPT and Present in Week 12

 Class Presentation 10%
• Develop discussion questions on assigned week’s topic.
• Introduce cases not included in textbooks

 Final Examination 30%

 Pop quizzes 10%
• No prior notification given
Vyučovací jazyk
Angličtina
Další komentáře
Studijní materiály
Předmět je vyučován jednorázově.
Předmět je zařazen také v obdobích jaro 2014, jaro 2015, jaro 2017, jaro 2018, jaro 2019.