ZUR354 Community Media

Faculty of Social Studies
Spring 2018
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Henry G. Loeser, Ph.D. (lecturer)
Mgr. Pavel Sedláček (assistant)
Guaranteed by
Tae-Sik Kim, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Timetable
Mon 16. 4. 8:00–13:00 M117, 13:30–15:00 PC54, 15:15–16:45 U32, 17:00–20:15 M117, Tue 17. 4. 8:00–9:30 P51 Posluchárna V. Čermáka, 9:45–11:15 AVC, 11:30–13:00 U44, 13:30–16:45 P51 Posluchárna V. Čermáka, 17:00–18:30 AVC
Prerequisites
none
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 0/15, only registered: 0/15
fields of study / plans the course is directly associated with
there are 26 fields of study the course is directly associated with, display
Course objectives
As a true alternative to traditional public service and commercial media, the "Third Sector" Community Media provide access to otherwise inaccessible mass communication channels as well as content perhaps not readily available elsewhere. Thus, Community Media can represent an important component of civil society. Upon completion of the course, students should be able to identify and explain the fundamentals of Community Media, and apply them to the operation of a self-sustaining community media organization. They should demonstrate a foundation of knowledge in media management, and employ the nature of media, the platforms for delivery, structure and mandates, to report on a survey of the varying Community Media landscapes across Europe and the world They should understand and explain the materials so as to compose and present simple yet effective presentations.
Syllabus
  • I. Community Media Theory & Literature 1. Introduction – descriptions & definitions of community media 2. Media Archeology – 50,000 years of communication 3. Overview - history and current snapshot of community media phenomenon 4. Theory & Literature I - theoretical foundations of civil society, community, and the public sphere 5. Theory & Literature II - media theories and research about community broadcasting II. Community Media Practice 1. Organizational Structures - ownership, licensing, governance, hierarchy, administration, strategy, tactics 2. Technics - linear delivery, air chain, terrestrial, IP 3. Marketing - market analysis, formatics, audience measurement, strategy, tactics 4. Revenue - market analysis, people, systems, materials, strategy, tactics 5. Program / Operations - genres, formats, research 6. Country Case Studies - Austria, Czech Republic 7. Digital Convergence - issues and opportunities for community media
Teaching methods
reading assigned literature, lectures, class discussion, group exercises
Assessment methods
REQUIREMENTS & GRADING 1. Complete these required readings before seminar (all other readings are optional): – Howley “Introduction to Community Media” pp 1-21 – Loeser “CB Introduction” – Loeser “CB History” 2. Attend the lecture sessions 16-17.4.2018 (25% of grade) 3. Participate in classroom discussions (15% of grade) 4. Submit expository essay of 1,000 words due by email 24.4 (60% of grade)
Language of instruction
English
Follow-Up Courses
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2008, Spring 2009, Spring 2010, Autumn 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Autumn 2015, Spring 2016, Spring 2017, Spring 2019.
  • Enrolment Statistics (Spring 2018, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2018/ZUR354