FSS:ZURb1611 Radio Management - Course Information

ZURb1611 Radio Management

Extent and Intensity

1/1/0. 3 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Henry G. Loeser, Ph.D. (lecturer)

Guaranteed by

Tae-Sik Kim, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies

Timetable

Sat 10. 4. 8:00–18:00 AVC, Sun 11. 4. 8:00–18:00 AVC

Prerequisites (in Czech)

! ZUR346 Radio Management

Course Enrolment Limitations

The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 32 student(s).
Current registration and enrolment status: enrolled: 0/32, only registered: 0/32

fields of study / plans the course is directly associated with

there are 35 fields of study the course is directly associated with, display

Course objectives

The primary objective of the course is to introduce students to the fundamentals of operating a modern self-sustaining radio broadcasting station. Thus the course presents a foundation of knowledge in all facets of media and specifically radio management. A thorough examination of markets, audiences, external and internal structures will provide a background for complete exposure to the fundamentals of media management.

Learning outcomes

The desired outcome is providing students with a working knowledge of radio operations in preparation for a possible career in radio broadcast management.

Syllabus

• • FUNDAMENTALS OF MEDIA - A basic survey of media, including print, broadcast, telephony networks and others. Also an examination of commercial and noncommercial influences on the media landscape. • FUNDAMENTALS OF RADIO - A basic survey of radio, introducing concepts, terms, systems, and structures. We’ll look at radio in the past, the present, and the future. • TYPES OF RADIOS - A specific and detailed explanation of the various types of radio operations including state radio, public radio, commercial radio, non-commercial radio, community radio, student radio, internet radio, and others • MARKET ANALYSES - Professional techniques for researching and analyzing media markets including audience and revenue analyses. General principals will be covered, including case studies and actual market data. • ORGANIZATIONAL STRUCTURES / ADMINISTRATION – The leadership and management of a radio operation, including licensing, financial management, physical plant, personnel, and external relations. • ORGANIZATIONAL STRUCTURES / ENGINEERING – The specifics of the radio “air chain” explained in simple terms that a prospective manager can use. • ORGANIZATIONAL STRUCTURES / PROGRAMMING & MARKETING – An in-depth study of everything that you hear on the radio and why. Audience segmenting and targeting are discussed as well as comparing various formats. • ORGANIZATIONAL STRUCTURES / SALES – How to build and maintain a successful revenue development operation • DIGITAL CONVERGENCE - issues and opportunities for broadcasting management • MANAGEMENT DEVELOPMENT – An examination of the criteria involved in career development, with emphasis on the attributes of successful radio owners and managers.

Teaching methods

Lectures, discussion, group project

Assessment methods

Students will be graded on their performance. The requirements listed below MUST be fulfilled to pass the course. REQUIREMENTS 1. Complete the required reading before seminar (all other readings are optional): Albarran, A., Sylvia M. Chan-Olmsted, and Michael O. Wirth, (Eds). The Handbook of Media Management and Economics. Mahwah, NJ: Erlbaum. pages 198-213 2. Attend the lecture sessions 10-11.4 (25% of grade) 3. Participate in classroom discussions (15% of grade) 4. Present group project case study (60% of grade)

Language of instruction

English

Further Comments

Study Materials

• Enrolment Statistics (Spring 2021, recent)
  
• Permalink: https://is.muni.cz/course/fss/spring2021/ZURb1611