ZURn6513 Creative Practice: Making a Promo Video

Faculty of Social Studies
Spring 2025
Extent and Intensity
0/2/0. 4 credit(s). Type of Completion: z (credit).
In-person direct teaching
Teacher(s)
Mgr. Jakub Doubek (seminar tutor)
Mgr. Iveta Jansová, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Iveta Jansová, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Contact Person: Mgr. Boris Rafailov, Ph.D.
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies
Prerequisites (in Czech)
TYP_STUDIA(MN)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 10 student(s).
Current registration and enrolment status: enrolled: 0/10, only registered: 0/10, only registered with preference (fields directly associated with the programme): 0/10
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to familiarize students with the process of creating a promotional video to an extent that allows them to shoot their own content to support their media projects or understand the parameters and processing methods for clearer communication with potential suppliers/producers.
Learning outcomes
After completing the course, students will be able to prepare or commission a promotional video for their own media projects. They will also be able to clearly communicate their ideas of video parameters to potential suppliers/producers of promotional videos and create an economic assessment of the factors involved in video production. Students will also gain an understanding of the specifics of PR communication through video outputs.
Syllabus
  • Introduction (The Power of Video)
  • Promotional Video Formats (Cheap and Expensive Options)
  • Script, storyboards, consultation of the main idea, and tone | Assignment TASK 1
  • Planning and economic assessment (finance, time, personnel workload, equipment, post-production, etc.) | Assignment TASK 2
  • On location (quick course in brilliance considering the filming process)
  • In the editing room (quick course in brilliance considering the editing process) | Assignment TASK 3
  • Third-party materials, music, copyright, and unusable materials
  • Final adjustments and details (logos, subtitles, colors, etc.)
  • Video recycling and creation of partial products (How to get a lot from one?) | FINAL ASSIGNMENT
  • Feedback from the client to the supplier/producer
  • Lecture and discussion with a guest from the field
  • Presentation of final outputs by students and discussion
Literature
    required literature
  • Stockman, S. (2011). How to Shoot Video That Doesn’t Suck: Advice to Make Any Amateur Look Like a Pro. Workman Publishing Company.
    recommended literature
  • Brown, B. (2021). Cinematography: Theory and Practice: For Cinematographers and Directors. Routledge.
  • Novotný, D. J. (2007). Budování příběhu, aneb, Demiurgie versus dramaturgie. Karolinum.
  • Field, S. (2007). Jak napsat dobrý scénář: základy scenáristiky. Rybka.
  • Goold, A. (2021). The Video Editing Handbook: For Beginners.
  • Viers, R. (2012). The location sound bible: how to record professional dialogue for film and TV. Michael Wiese Productions.
Teaching methods
The course is based on practical seminars in which students gradually familiarize themselves with the stages of creating a promotional video. Subsequently, this information is applied to the preparation of a concept for their own promotional video.
Assessment methods
Since this is a practical seminar, attendance is a crucial parameter. A maximum of two absences is allowed. Exceeding this limit requires additional fulfillment. Throughout the course, three partial outputs are submitted. The entire course concludes with the submission and presentation of work based on the synthesis and revision of partial outputs.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is taught: every week.
Teacher's information
Teaching is conducted in Czech, weekly.
The course is also listed under the following terms Spring 2024.
  • Enrolment Statistics (Spring 2025, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2025/ZURn6513